In the twenty-first century, content is king. Highly targeted and well-crafted content is one of your business’s most important assets. It’s the toolbox you use to create positive experiences for your customers and potential customers, enticing them to come back for more. It’s the means to capture your audience’s attention and continually reinforce a positive opinion of your brand.
For this reason, it’s critical that all companies, regardless of size, have a reliable content management system (CMS) solution in place for the easy creation, management, and governance of digital content. The right solution will serve a broad range of needs from web content management (WCM) to enterprise content management (ECM).
Which Content Management Solution Should You Choose?
Given how urgent content creation is today, a wide variety of CMS solutions are available, ranging from simple solutions for specific tasks to highly complex enterprise-grade systems. Not only is choosing the right CMS important, but configuring, administering, and maintaining it is crucial. If a solution doesn’t meet your organization’s needs, it’s unlikely it will be used to its full potential, and your content will suffer.
It’s critical, when looking for a solution, that you find one that not only meets your needs today but that will meet your needs in the future. For this reason, it’s important to choose a scalable solution that supports a variety of channels…even channels you’re not using yet.
Resist the Temptation to DIY
Since saving resources today is very critical, it’s tempting to think you can build your own custom CMS. While it may seem like saving you money, most professionals will tell you that it’s unlikely to work without hiccups. Your team members don’t have the years of experience necessary to create and support a good CMS platform. (And even if they do, chances are that they don’t have the time.) Custom builds are prone to failure if not executed properly and can waste a lot of time and money before they invariably do work. You want a content management solution that allows your employees to implement campaigns and strategies that increase your digital presence instead of spending valuable time managing the technology itself.
Quality of Support Is as Important as the Solution
Content management solutions are complex and will require significant support even if you choose the ideal solution for your organization. If the platform is not available when you need it, your business will suffer. Look for a solution that allows developers to work without disrupting the creation and management of content.
Hire a Professional Consultant
At Atlantic BT, our CMS consultants help you identify and prioritize needs, performing a comparative analysis of a subset that most closely matches your criteria. This method is similar to a personalized magic quadrant analysis. Once we’ve helped you choose a CMS solution, we’ll set it up for you, optimizing the solution for your needs. We’ll host the solution for you and carry out necessary upgrades and maintenance to keep it working for your organization. Whatever your volume, traffic, and disaster recovery needs; we can architect, build and maintain the hosting structure for your CMS.
Atlantic BT is an award-winning technology firm located in Raleigh, NC. We offer enterprise web design, accessibility testing, IT consulting, software development, cybersecurity, and cloud technology to help clients easily manage, secure, and scale their core technologies. We combine full-service digital marketing with custom software development and technology solutions. Our awards stem from outstanding results in all aspects of digital, from UX design to modernizing applications. For more information, visit our website or call us at 919-518-0670.
