Skip to content

Why User Testing is Critical for UX

Disjointed user experiences are a widespread marketing pain point, according to research conducted by Gartner. User testing is a powerful tool that can help businesses identify and rectify these disjointed UXs, enhancing website performance and ultimately leading to improved customer satisfaction and increased conversions.

“Siloed UX approaches based on traditional channel mentality are preventing organizations from delivering a seamless digital customer user experience to internal and external audiences,” said the company. 

In the past, user testing was a complex process, and it often involved collecting volunteers into labs and using high-tech solutions such as eye-tracking cameras. These high-tech solutions, of course, had high costs to go along with them. Luckily, times have changed, and companies are now offering a new generation of usability testing solutions and strategies.

In Gartner’s report entitled, “Drive Seamless Digital Customer Experiences with Composable UX,” the company noted that a better strategy around customer data management and customer journey intelligence is needed to make composable UX attainable.

What is Composable UX? 

Forbes has noted that composable UX helps businesses keep up with the lightning speed of change. It flexes as circumstances shift, allowing for the real-time assembly, combination, and orchestration of individual customer employee experience capabilities from a robust set of building blocks: product, marketplace, CX ecosystem, and development. It’s labeled as “composable” to differentiate it from the brittle, inflexible user experiences of the past. 

Why Is User Testing So Important?

In order to serve your customers and enable your employees, you need to know what their needs are before you can begin to address them. (Guessing seldom works out for anyone.) User experience testing, of course, is the process of testing different aspects of the user experience to determine the best way for a solution, a website, or an app to interact with its core audience.

The following are some of the most critical processes that must be undertaken to engage in effective user testing: 

Usability testing. This involves putting a website to the test to see if usability problems are stopping your users from reaching their goals.

Contextual inquiry. During this step, you’ll uncover opportunities for improvement by watching users interact with your sites and products.

Surveys. There is no substitute for asking users directly about their experiences, so in this stage, you’ll gather large-scale feedback from customers on the questions that you need answers to. 

Tree testing. This is a way for you to visualize your user experiences (as a decision tree) to figure out where your navigation might be confusing for users. 

Card sorting. Understand how users group your content by hearing straight from them how they think your topics should be organized.

Benchmarking. Learning from the best is still a great way to gain insight into the design of the user experience. Perform large-scale user testing to compare efficiency and effectiveness between different designs.

Consult a Professional Web Design and Development Company

If you’re in doubt, it’s worthwhile to turn to professionals to jump-start the user experience testing process.

Atlantic BT is an award-winning technology firm located in Raleigh, NC. We offer enterprise web design, IT consulting, software development, cybersecurity, and cloud technology to help clients easily manage, secure, and scale their core technologies. We combine full-service digital transformations with custom software development and technology solutions. Our awards stem from outstanding results in all aspects of digital, from UX design to modernizing applications. For more information on how we can help improve your website performance with user testing, contact us or call us at 919-518-0670. 

The Atlantic BT Manifesto

The Ultimate Guide To Planning A Complex Web Project


Atlantic BT's Insights

We’re sharing the latest concepts in tech, design, and software development. Learn more about our findings.

Questions & Answers

What is web design and development?
People often lump web design and development together, so what's the difference? As the Internet has evolved, the skills required to produce a high quality website or web application have changed.
Learn More about What is web design and development?
What is JavaScript used for in web development?
Historically speaking, JavaScript was only commonly but sparingly used in web development. The multiple browsers in use at the time each supported different versions of JavaScript and were slow to render more complex Javascript.
Learn More about What is JavaScript used for in web development?
What is bootstrap in web development?
Bootstrap is a framework used in front-end development to save time, specifically for mobile-first development. It combines CSS and JavaScript templates and libraries to speed up the development process.
Learn More about What is bootstrap in web development?
What is front end vs. back end development?
As web development evolved, it separated into logical specialization: front end web development and back end development. While back end development involves the server-side development, front end is the final rendering.
Learn More about What is front end vs. back end development?
How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
Learn More about How do I create, organize, and write a digital strategy?
How do I avoid digital strategy pitfalls?
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization. 
Learn More about How do I avoid digital strategy pitfalls?