Is your organization covering the basics of digital marketing? Are you nailing the MUST DO tasks online that bring in customers month after month?
A surprising number of new clients we meet with don’t actually know. Sure, they may be aware that they’re spending lots of time and money on Internet strategies. But, they aren’t 100% sure that they’re doing the right things or following a well-rounded plan.
That’s understandable. Digital marketing is always changing. It can be difficult to know if you’re on the right track. Especially if you don’t plan and execute digital marketing campaigns every day, like we do. Let’s take a look at a handful of core ideas that should definitely be part of any ongoing strategy.
An Organic Search Engine Optimization Plan
Google processes more than 5 billion search queries per day. Mind boggling, right? The good news for you is that Google can provide a reliable stream of new buyers to your website. To get those customers coming to you over your competitors, there are some useful things you need. Keyword research and optimized pages will make your site easier to find. A strategy for turning visitors into leads or customers will help to make the most of the new wave of consumers. To achieve this, you’ll need to know how search algorithms work. You’ll also need to configure your website to be more visible.
And let’s not forget about backlinks. In fact, a top ranking factor is the quality of websites linking back to you. If your website isn’t naturally getting attention, you will have to come up with an outreach plan to request links from quality websites
Targeted Internet Advertising
There are Google searchers out there who are looking for you. Yes, you! You and your product or service. There are many ways to make a direct connection to your potential customers. Paid ads are effective, whether you invest in Google AdWords, Bing Ads, Facebook, or Twitter – to name a few.
You can also take your digital strategy a step further with retargeting. Even if someone organically lands on your website, they might not convert right away. You can use retargeting to continue to advertise to site visitors and give them opportunities to re-engage with your website. Best of all, you can do this for only a few cents per every sales opportunity.
Email Newsletters & Automation
An email newsletter is hard to beat when you’re looking for cost effectiveness. Even in the age of advanced SEO and social media marketing, a newsletter is a sure component of your strategy. It will help you stay at the top of a customer’s mind and help drive traffic back to your website. After all, you should have retargeting campaigns set up to continue to advertise after someone clicks on your newsletter link.
You can also create series of automated messages that guide buyers through successive conversions. This eliminates a lot of redundant steps en route to making a sale, boosting your profit margins.
Conversion Rate Optimization
You should always focus and act on regular conversion rate optimization. The only scenario in which you shouldn’t? Every single customer who comes to your site ends up buying your product or requesting your service. As fantastic as we know your business is… we find that very unlikely.
Conversion rate optimization involves consistent improvements of your messaging and design. Check in on your analytics, review heat maps to identify patterns in behavior, and A/B test new content or promotions. These actions can all result in getting more potential customers to the finish line. It can be an intensive process, but it will make your website continue to grow and profit over time.
User-Level Marketing Tools
Advanced tools, like Mixpanel, can allow you to zero in on individual buyer behaviors. Track each user’s journey on your website from start to finish.Then, you can further customize and boost your online campaigns.
Imagine being able to close a sales loop because you know someone has downloaded an ebook or viewed a video. Now, think of what it would be like to track revenue and user behavior from everything. The entirety of your campaigns. Such information would help you to devote your resources to the appropriate areas. That’s the power of user-level marketing tools.
Need Help Winning New Customers Online?
If you need help creating a new website, or drawing qualified buyers to the one you already have, we’ve got your back. Contact the web design, development, and marketing team at Atlantic BT. A free consultation is yours to have. Our experts are on your side.