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September 11, 2018

The Double-Edged Sword of KPIs and How to Use It

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At Atlantic BT, we always talk to our clients about their Key Performance Indicators (KPIs). These are the metrics used to determine what is and isn’t working within their business. They provide the basis for an analysis much like a report card. Executives can see whether various projects and campaigns are on track.
 
Our goal is to help our client build and develop a website that leads to real-world improvement. We want to raise the numbers for sales, revenues, memberships, etc,. To do so, we look beyond simple goal identification. We see KPIs from two different sides. One side affects the planning process for a new website. The other side helps us anticipate the work ahead, post launch.
 
Let’s take a look at the way you can use KPIs to influence your web development strategy.

Before Your Website is Built

While you’re planning your next website, you can use KPIs as a guide. They can help you outline your project and prioritize the use of your resources. In other words, you can use expected results to decide where to spend your time and money. The KPIs act like a Magic 8 ball, but with more numbers and clarity.
 
This sounds like a simple concept. Alas, it’s harder to put into action than some business owners and executives realize. It’s easy to become distracted by all the possibilities of your project. Once you start looking into things like web designs and app creation, the rabbit hole only grows.
 
By focusing on KPIs that show up on a balance sheet, you can keep everyone involved in the project on track. Even softer benefits that are harder to measure but make a big difference to the company, matter. And they are often included in KPIs. But, as with so many good things, moderation is key. Be sure to not overwhelm yourself with too many KPIs. It can give your team too much to juggle when they need to be focusing on the end goal.

After Your Website Has Launched

Congratulations! Your website has gone live. Now you can use the KPIs you identified, as a scorecard to see how everything is working. You’ll be able to know if the site, and the online marketing plan you’re using, are trending in the right direction.
 
Again, this can help you to find clarity instead of confusion. After the launching of a large website, there’s bound to be a great deal of feedback and analytics data. Some of it may feel contradictory. This is particularly true if you have many overlapping goals. Perhaps they are all related to revenue, recruiting, information dissemination, and so on.
 
The KPIs you established at the beginning are there to serve you at the end. By coming back to them, you can determine whether you’re getting the results you hoped for. Then you can adjust your approach as you move forward.

Want Web Design That Leads to Results?

When it comes to complex web design, you need a finished product that supports your organizational goals at every level. That’s where the Atlantic BT creative team comes in. We can help you evaluate your KPIs and resources to come up with a plan that helps you reach your most important targets.

Contact us today to learn more and schedule a free consultation.

 

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