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The Benefits of Outsourcing Your Web Development

Here’s a scenario: you run a business and have an in-house web development employee. This individual controls your critical digital platforms and helps support your vital business systems. One day, this person gets a better offer from another company and departs. Perhaps they get recruited by NASA to join the Mars program or decide to move to the mountains and just ski and enjoy life. 

Whatever the reason, this individual takes nearly all your web development knowledge and know-how out the door, and your business immediately feels the pinch. For some, it even leads to an operations catastrophe. Building up a business takes a lot of work and something like this could be a deathblow to a burgeoning enterprise. 

Why it’s a Good Idea to Outsource Web Development

While your own situation may not be quite so dramatic, there’s a good chance you won’t have your web development person forever, and a sudden departure won’t leave you with enough time to transfer knowledge to someone new. 

This will result in lost knowledge, delayed projects, customer displeasure, workforce chaos and lost revenue. Good reasons to outsource include the following:

Risk mitigation. By aligning your company’s future with a professional web design and development firm, your business can mitigate the very real risk of sudden brain drain. Outsourced web development companies can provide all the same services as your in-house personnel – while also offering a broader range of services that can help your company grow.

A new perspective. If you’re not 101 percent pleased with your company’s website, it may be because you’re stuck in a rut. After all, a single individual can only work from a single perspective. Outsourcing your website development is a great way to introduce new perspectives to your web presence. Having someone working internally on your software and programs means they know it well, but access to even more creativity and talent to solve technical challenges is a reason to outsource as well. Today’s technologies are growing and changing at a rapid pace and having a team of dedicated individuals who are skilled in all of these areas can provide incredible benefits in terms of growth and resiliency for your business.

Search engine optimization. While your current website developer may wield a mean on-site banner ad, he or she may not be an expert in other tools and solutions that will further optimize and expand your possibilities for growth and future-readiness. A professional web development and IT consulting company will have experts on staff to assist you in building a more robust technology environment. 

It consolidates marketing responsibility. In many businesses, it’s the marketing team that is expected to put a great deal of time and effort into the website. Unfortunately, this responsibility often leaves the marketing team with less time to do their actual job: marketing. Outsourcing allows your employees to focus on their core job responsibilities, which will help your business grow and succeed.

Partner with a Professional

Atlantic BT is an award-winning technology firm located in Raleigh, NC. We’ve been building websites since 1998, providing 25+ years of web development experience that your business can capitalize on. We also offer website redesign services, IT consulting, software development, cybersecurity, and cloud technology to help clients easily manage, secure, and scale their core technologies. Our awards stem from outstanding results in all aspects of digital, from UX design to modernizing applications. For more information, contact us or call us at 919-518-0670. 

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