Skip to content
AtlanticBT Monogram Atlanticbt.com
Menu
August 11, 2012

STOP These 10 Old SEO Methods Now

capabilities covered
Amazon Web Services

Google Meme
This conversation with Brian Yanish from @MarketingHits started on the Ecommerce Revolution on Scoop.it. Read the original Search Engine Watch article 10 Old SEO Methods You Need to Stop.

Search Engine Watch tease to their article:
Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things.

Brian Yanish made an excellent comment on Scoopit:

« With Google’s personal search results other customer/visitor touch points are going to become more important than ever before. Be it Twitter, Facebook, or Pinterest, getting the new visitor to your site from a source other than Google will play an major factor in that visitors future Google results. SEO just got harder! »

Marty
Yes, SEO got harder AND easier. Harder because the horse race for social touch points is ON. If your competitor gets 100,000 Facebook LIKES before you, that will HURT your SEO and organic traffic. SEO has become “easier”, because you can leverage social as a channel against Google. This “channel diversification” can protect your critical access to online traffic.

Here is how channel diversification idea works. Let’s say your current converting traffic by channel looks like this:

  • Google Organic 30%.
  • Google PPC 40%.
  • Social 5%.
  • Email marketing 20%.
  • Other 10% (like mobile or affiliate).

You are not highly diversified if you have the distribution above. If Google hurts your organics with another Panda, Penguin, Lion, Tiger or Bear (oh my) change, you will need to increase PPC spend just to stay even. You may reach the dreaded “point of diminishing return” and see your PPC contribution to profits (if you are lucky enough to get any, net net) slide. PPC’s point of diminishing return is “dreaded” because you can spend more but you make less, and less and less, meeting my definition of “dreaded”.

Now think of a more diversified distribution:

  • Google Organic 35% (because social helps with this).
  • Social 20%.
  • Google PPC 20%.
  • Email marketing 20%.
  • Other 10% (mobile and affiliate).

Your converting “portfolio” is more diversified and profits are up. If something bad happens (and it will), you have multiple ways you can make up the loss. You can double down on PPC without getting near the dreaded point of diminishing return or open the valves and flood your other fields with support. You aren’t dependent on ONE channel (never a good idea).

The Phase II part of your channel plan should be building your mobile list and making mobile 20% of your converting traffic, allowing a further reduction in PPC and being present in a profitable way on people’s phones and the future of commerce.

Join Our Internet Marketing Tribe

If you would like to join our tribe of Internet marketers, please…

Follow @AtalanticBT

Like Atlantic Business Technologies on Facebook

Join our Privacy Protected, Nonspam Newsletter

Follow Marty @ScentTrial

Contact Atlantic BT

capabilities covered
Amazon Web Services

The Atlantic BT Manifesto

The Ultimate Guide To Planning A Complex Web Project

Partner With Us

Ready for modern web technology and a sharp, user-friendly design? We want to give you exactly that. Contact us to get started.

Contact

Insights

Atlantic BT's Insights

We’re sharing the latest concepts in tech, design, and software development. Learn more about our findings.

Questions & Answers

1 Are there differences in application architecture that are important for the cloud?
It is important to build applications and workloads specifically for the cloud. You will want to carefully consider what services the cloud provider of your choice has to offer and how your application leverages those services.
Learn More
1 Are there any drawbacks to cloud hosting?
Yes, there will always be some risks associated with any hosting option. You are relying on the resiliency and engineering of infrastructure that has scaled at an astounding rate.
Learn More
1 What’s the benefit of hosting in the cloud vs. traditional options?
Reasons not to host in the cloud are few and far between. If you don't host in the cloud, you will spend more in both CapEx and OpEx to manage your applications or websites in a traditional environment.
Learn More
1 How can I improve the performance of my application?
There are several primary reasons that applications perform poorly, and in some cases it’s a combination of several. 1) Data latency: If your application is making calls to a data source (whether it’s an API or a direct call) and there is latency at the data provider, your application performance will suffer.
Learn More
1 Should I move my application to the cloud?
The answer is ‘probably yes’. There aren’t many reasons for an application to be hosted elsewhere, aside from occasional compliance standards, or requirements to integrate with local services that would require large amounts of data to move from on-premise to cloud.
Learn More
1 Where should my application be hosted?
There are many different options for hosting, but most applications would do well with one of the cloud providers -- Amazon Web Services, Google Cloud Platform, Microsoft Azure.
Learn More