September is Ecommerce Tips Month
Labor Day is the sound of the starter’s gun. Back-To-School marks the beginning of a new holiday selling season online. Ecommerce websites behave differently during the fall. As we draw closer to the world’s most popular deadline, 12.25, conversion rates go up, visits before purchase go down, and Average Order Values (AOV) increase. This holiday selling season is going to be different because:
Mobile will be important, even if your customers aren’t buying from your site using their phones and iPads yet. Your customers are curating your emails and other communication with mobile devices. This year will be the first truly mobile holiday selling season.
Social Media Marketing
Social marketing is exerting a greater and greater influence on SEO and purchase intent. Combine mobile and social, sometimes called SoLoMo (Social, Local and Mobile), and you have the makings for a very different holiday selling season.
Atlantic BT Ecommerce Experts
Atlantic BT has e-commerce experts who’ve managed millions in holiday ecomm sales via every Internet marketing channel including: email marketing, PPC, organic SEO, traditional advertising, content and cause marketing, mobile commerce, and social media marketing.
Here is a look at our September E-commerce Tips Calendar. As content goes live, we will Tweet on @Atlanticbt and add the link to this page.
Ask Atlantic BT’s Ecomm Experts
Have a burning ecommerce question? Email to Martin.Smith(at)Atlanticbt(dot)com with the subject “ECOMM Question”. Questions featured win a free T.
Deadline for ecomm questions is Friday, 9.14.
|Main Page||Marty’s 5 Holiday Ecomm Secrets||8 Social Marketing Holiday Sales Tips||Marty’s 6 Favorite|
|7 Holiday Website Conversion Tips||10 Holiday Email Marketing Tips||Reducing Cart Abandonment Pain|
|5 Better Shopping Cart Secrets||Telling Holiday E-commerce Stories||Holiday Uses of Product Reviews||Holiday Key Performance Indicators KPIs|