Although landscaping tends to be a seasonal industry, Jimmy Tompkins has found a way to not only maintain his business during the typical off-season but to grow his company and keep his employees working through the winter. Every fall, we help JT’s Landscaping transition his focus from lawn maintenance to holiday decorating by updating his website, re-optimizing for search engines and targeted pay-per click campaigns for the holiday season. Innovative clients such as Jimmy make our job easy!
JT’s Landscaping provides holiday lighting and holiday decorating services for the Triangle, including Raleigh, Durham, Cary, Chapel Hill, and Wake Forrest. This year his team is decorating more than 160 homes in the Raleigh area.
As marketers, we admire Jimmy’s ability to recognize a void in a market and capitalize on it. This helps grow his business, develop his brand, and maintain jobs for his employees when traditional landscaping work is slow.
Are there differences in application architecture that are important for the cloud?
It is important to build applications and workloads specifically for the cloud. You will want to carefully consider what services the cloud provider of your choice has to offer and how your application leverages those services.
What’s the benefit of hosting in the cloud vs. traditional options?
Reasons not to host in the cloud are few and far between. If you don't host in the cloud, you will spend more in both CapEx and OpEx to manage your applications or websites in a traditional environment.
How can I improve the performance of my application?
There are several primary reasons that applications perform poorly, and in some cases it’s a combination of several. 1) Data latency: If your application is making calls to a data source (whether it’s an API or a direct call) and there is latency at the data provider, your application performance will suffer.
The answer is ‘probably yes’. There aren’t many reasons for an application to be hosted elsewhere, aside from occasional compliance standards, or requirements to integrate with local services that would require large amounts of data to move from on-premise to cloud.