At Atlantic BT, we don’t actually consider ourselves to be “web designers” in the traditional sense. Of course, we do create layouts and upload pages to the internet. But, that’s not the most valuable service we offer. So, what do we do for our clients that’s more important? Well, we do it all. We’re digital problem solvers.
This isn’t only about semantics; it represents our philosophy as an organization. And, it has led to great results for the clients who hire us. Digital problem solving encompasses more than web design. It brings every component a strong website needs to thrive, together. We provide equal thought and care to every part your site requires. Here are two reasons why we approach digital design the way that we do.
The Value of a Creative Team Isn’t in Web Design
Let’s be clear: we do believe in the power and importance of a great web design. Your pages have to capture your brand’s essence. They need to have the right look to impress customers and to share your unique products and services.
But, the look of a website is only the first step towards building an actual online presence. And not only a presence, but one that brings profitability. Strong web development requires artistry in many different design areas. The programming of your pages must be able to incorporate your business’s web needs. eCommerce purchasing systems, online registrations, database management; these all depend on great design. We recognize that these site elements can be vital to your bottom line, as much, if not more than, aesthetic. When we teamed up with Propper to strengthen their eCommerce platform, we knew that the way the site processed orders was just as important as the way products were displayed. Every part matters.
The more you invest in a website, the more business growth you expect to see. Time and money spent on your site equates to steps towards your most important goals. A website that looks fantastic doesn’t exactly mean success. It also needs to generate sales, cut costs, or meet other important targets. No matter how shiny your website is, if it’s not effective, it’s not worth it. Substance and style have to come together.
A great creative team is always going to give you a website that meets your visual expectations. Digital problem solvers will additionally take on the challenges of programming and marketing. That is exactly what you need.
Stability, Security, and Planning All Matter
As we’ve said, a website can be beautiful without performing the way you’d like it to. It’s far too common to come across a page overloaded with large images or bulky plug-ins. These design choices slow the website down and can make it hard to use.
A positive user experience (UX) is crucial to consumer engagement. If a site is confusing and difficult to navigate, the customer won’t value the design or your brand. In fact, it can send them running in the other direction to your competitors. Stability and consistency will build trust with your users. They’ll appreciate the look and the ease of your website, leading to more potential sales.
Cyber security is every bit as important as marketing power in today’s environment. Hardly a week goes by without news of another major hack or theft taking place on the internet. No organization wants to be the next one in the spotlight for the wrong reasons. Unfortunately, an attention grabbing layout won’t protect you from criminals. Though they may enjoy the ambiance while they steal all your information.
A great digital agency will prioritize stability and security. Both are vital components of the web development process. They provide a strong foundation for your website and ensure continued growth. So, you can make the most of your investment and have a template for changes or upgrades. Digital problem solvers learn from the past, create in the present, and plan for the future.
Ready to Work With the Digital Problem Solvers?
Is this it? Are you ready to move beyond basic web design and look at the big picture? We have a team of digital problem solvers ready to give you their best creative work.