Is your eCommerce platform optimized for mobile? It better be. With more smartphones in the hands of consumers, more people are finding and shopping from businesses on mobile browsers. Skeptical? Take a look at the numbers.
Who Uses Smartphones?
- 66% of Americans own a smartphone.
- 15% of Americans say they have a limited ways to get online other than their mobile phone.
- 10% of Americans do not have any other form of high-speed Internet access beyond a smartphone.
What Are Mobile Users Doing on Their Devices?
89% of time spent on smartphones is to access the Internet. So you know mobile users are most likely online when they’re on their smartphones.
What Do People Do When They’re on the Internet?
64% of all Internet usage is spent on making online purchases, and 86% of all Internet usage is spent doing general searches and browsing. What’s more, people expect responsive and high-speed websites on mobile: 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people abandon a website that takes more than 3 seconds to load.
It’s easy to be skeptical about loading speed—after all, how much difference does a few seconds really make? Think of it like this: Imagine you’re making $100,000 per day on your eCommerce site— a 1 second page delay could potentially cost you $2.5 million in lost sales every year.
On Black Friday in 2015:
36% | 57.2% |
| Online Sales From Mobile Shopping | Online Shopping-Related Traffic from Smartphones and Tablets |
Overall, smartphones were used 2x more this year on mobile shopping. In addition, people are also using smartphones to research and make purchases all year long. The lesson? Commerce happens everywhere and so should your business. Make sure you include mobile in your Magento eCommerce plans.
What Can You Do to Engage Mobile Shoppers?
To cater to mobile devices, follow these 3 simple steps:
1) Check Your Analytics
Make sure your site performs well on browsers for desktop and mobile. You can see that by looking at how long people are staying on your website and what they’re doing.
2) Get a Responsive Theme
Most major eCommerce platforms have a variety of responsive themes you can use for your store. If you’re personalizing a theme for your brand, make sure you keep the elements that make it responsive.
3) Utilize Mobile Marketing
So many people use their phones to find businesses near them. So for mobile, it’s necessary to to do local-based ads and make sure your address is registered with Google.
If you have questions or ideas on mobile eCommerce, feel free to share them in the comments section below and we’ll be quick to respond.
Sources:
https://www.looka.com/blog/website-design-trends/ (2023 update)
http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/
http://www.newsweek.com/smartphones-save-black-friday-sale-2015-400058
