Skip to content

Mobile eCommerce by the Numbers

Is your eCommerce platform optimized for mobile? It better be. With more smartphones in the hands of consumers, more people are finding and shopping from businesses on mobile browsers. Skeptical? Take a look at the numbers.

Who Uses Smartphones?

  • 66% of Americans own a smartphone.
  • 15% of Americans say they have a limited ways to get online other than their mobile phone.
  • 10% of Americans do not have any other form of high-speed Internet access beyond a smartphone.

What Are Mobile Users Doing on Their Devices?

89% of time spent on smartphones is to access the Internet. So you know mobile users are most likely online when they’re on their smartphones.

What Do People Do When They’re on the Internet?

64% of all Internet usage is spent on making online purchases, and 86% of all Internet usage is spent doing general searches and browsing. What’s more, people expect responsive and high-speed websites on mobile: 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people abandon a website that takes more than 3 seconds to load. 


It’s easy to be skeptical about loading speed—after all, how much difference does a few seconds really make? Think of it like this: Imagine you’re making $100,000 per day on your eCommerce site— a 1 second page delay could potentially cost you $2.5 million in lost sales every year.

On Black Friday in 2015:



Online Sales From Mobile Shopping Online Shopping-Related Traffic from Smartphones and Tablets

Overall, smartphones were used 2x more this year on mobile shopping. In addition, people are also using smartphones to research and make purchases all year long. The lesson? Commerce happens everywhere and so should your business. Make sure you include mobile in your Magento eCommerce plans.

What Can You Do to Engage Mobile Shoppers?

To cater to mobile devices, follow these 3 simple steps:

1) Check Your Analytics

Make sure your site performs well on browsers for desktop and mobile. You can see that by looking at how long people are staying on your website and what they’re doing.

2) Get a Responsive Theme

Most major eCommerce platforms have a variety of responsive themes you can use for your store. If you’re personalizing a theme for your brand, make sure you keep the elements that make it responsive.

3) Utilize Mobile Marketing

So many people use their phones to find businesses near them. So for mobile, it’s necessary to to do local-based ads and make sure your address is registered with Google.


If you have questions or ideas on mobile eCommerce, feel free to share them in the comments section below and we’ll be quick to respond.

Sources: (2023 update)

The Atlantic BT Manifesto

The Ultimate Guide To Planning A Complex Web Project


Atlantic BT's Insights

We’re sharing the latest concepts in tech, design, and software development. Learn more about our findings.

Questions & Answers

How much does custom eCommerce cost?

A custom eCommerce store could cost anywhere from $12,000/year to millions. Variable factors include the amount of custom features, the complexity of design, setup investments, training, and maintenance. Check out how to determine the cost of a custom eCommerce store.

Learn More about How much does custom eCommerce cost?
What is web design and development?
People often lump web design and development together, so what's the difference? As the Internet has evolved, the skills required to produce a high quality website or web application have changed.
Learn More about What is web design and development?
What is JavaScript used for in web development?
Historically speaking, JavaScript was only commonly but sparingly used in web development. The multiple browsers in use at the time each supported different versions of JavaScript and were slow to render more complex Javascript.
Learn More about What is JavaScript used for in web development?
What is bootstrap in web development?
Bootstrap is a framework used in front-end development to save time, specifically for mobile-first development. It combines CSS and JavaScript templates and libraries to speed up the development process.
Learn More about What is bootstrap in web development?
What is front end vs. back end development?
As web development evolved, it separated into logical specialization: front end web development and back end development. While back end development involves the server-side development, front end is the final rendering.
Learn More about What is front end vs. back end development?
How do I build a WordPress eCommerce website?
There are two strategies to build eCommerce into your existing Wordpress site. First, you need to figure out if you need a complete eCommerce platform (ie. you need to sell many products, complex products, integration into other systems, etc.). The reason this matters is there are many eCommerce plugins for Wordpress with limited functionalities.
Learn More about How do I build a WordPress eCommerce website?
What is Magento eCommerce?
Magento is an increasingly popular eCommerce platform. It is written in PHP on the ZEND framework and is distributed under the Open Source Initiative.
Learn More about What is Magento eCommerce?