Keep Working on Your Organic SEO Campaigns
Most snippet and quick answer traffic flows towards websites already at the top. In fact, these sites are usually in the top three of Google’s search listings. Are search spiders crawling your site often? Then there’s a good change your quick answer content is at a high ranking.
Dig Deep into Your Frequently Asked Questions and Customer Conversations
Knowing what your customers are thinking about and searching for is essential. It’s the key to generating snippets on your website. Then you can develop content with the right subheadings and brief answers. Paragraphs are popular, but there are other types of content you can use. Tables and mathematical formulas, for example, are great. Especially if they are useful to the user.
Emphasize Natural-Language Text on Your Website
You won’t get snippet or quick answer traffic by following SEO rules from a decade ago. Repeating generic keywords again and again won’t cut it. Answer questions with natural-language text. You’ll be far more likely to attract views and visits, both by Google and its users.
Use Citations and Supporting Links When Appropriate
Credibility is a hot topic in SEO. Google likes search results with verifiable information. Quoting a study, fact, or statistic? Consider adding a footnote, citation, or even an outbound link to support your data. That could give you more authority than your competitors. Even better, it could also bring you more snippet traffic.