Gamification is the art and science of applying games and game theory to Internet marketing. We live in a world of games. Did you open your frequent flyer statement today? Did you use your Harris Teeter (Or Lucky’s, Kroger or Wegman’s) VIP card today? How close are you to a free coffee at Starbucks? These common games are marketers using game theory to increase and appreciate customer loyalty.
Gamification is HOT because it works. Gamification is also hot, and this is the reason I wrote one of the first Gamification White Papers, because Internet marketers have a new appreciation for loyal customers. So many Internet marketing systems are set to encourage chasing rabbits. The new looks so romantic and thrilling in Google PPC an
1 Are there differences in application architecture that are important for the cloud?
It is important to build applications and workloads specifically for the cloud. You will want to carefully consider what services the cloud provider of your choice has to offer and how your application leverages those services.
1 What’s the benefit of hosting in the cloud vs. traditional options?
Reasons not to host in the cloud are few and far between. If you don't host in the cloud, you will spend more in both CapEx and OpEx to manage your applications or websites in a traditional environment.
1 How can I improve the performance of my application?
There are several primary reasons that applications perform poorly, and in some cases it’s a combination of several. 1) Data latency: If your application is making calls to a data source (whether it’s an API or a direct call) and there is latency at the data provider, your application performance will suffer.
The answer is ‘probably yes’. There aren’t many reasons for an application to be hosted elsewhere, aside from occasional compliance standards, or requirements to integrate with local services that would require large amounts of data to move from on-premise to cloud.