Skip to content
AtlanticBT Monogram
Article

Amazon One Click Expires. What’s Next for eCommerce?

amazon warehouse

Today is a truly important day for ecommerce. After 20 years, Amazon’s patent on 1-click ordering finally expires. This is great news for online merchants looking to simplify shopping and increase their sales.

As a technology patent, single-click ordering gave Amazon the competitive edge with its ability to store a user’s credit card information and with only one click, allow a user to purchase any product. While this is a simple feature that most programmers can develop for online stores, Amazon’s dominance of this feature was legal, not technical in nature.

Amazon’s legal team was aggressive in ensuring the 1-click experience stayed at Amazon.com, suing Barnes & Noble in 1999 for adopting a 1-click checkout feature for the book seller’s website. This move eventually forced Barnes & Noble to add more steps into its checkout process to avoid violating Amazon’s patent.

It’s also rumored there’s only one other company that was granted a license to use it, and it was Apple. Apple used 1-click ordering for its online store in 2000 and later added the feature to iTunes.

Sources cite the value of the patent at $2.4 billion, and while the technology is not complex, many experts believe it was a powerful advantage that gave rise to Amazon’s unprecedented growth and dominance of the eCommerce space.

Time to Adopt Amazon One Click for Your Online Store

It’s easy to argue that this patent should never have been granted, but that doesn’t change today’s reality—one of Amazon’s main advantages is now available for all online stores.

If you run an eCommerce site with a large customer base, adding a 1-click ordering option can radically streamline the buying process. Besides being a big improvement to your site’s user experience, this makes it easier and faster for repeat customers to purchase from you. Bottom line: this means more sales.

Our Magento and eCommerce developers are already working to add 1-click ordering to our existing online shopping clients. Contact us today if you have questions about the best way to integrate 1-click ordering into your online store.

capabilities covered
Magento eCommerce Integrations Shopify

The Atlantic BT Manifesto

The Ultimate Guide To Planning A Complex Web Project

Insights

Atlantic BT's Insights

We’re sharing the latest concepts in tech, design, and software development. Learn more about our findings.

Questions & Answers

How do I build a WordPress eCommerce website?
There are two strategies to build eCommerce into your existing Wordpress site. First, you need to figure out if you need a complete eCommerce platform (ie. you need to sell many products, complex products, integration into other systems, etc.). The reason this matters is there are many eCommerce plugins for Wordpress with limited functionalities.
Learn More
What is Magento eCommerce?
Magento is an increasingly popular eCommerce platform. It is written in PHP on the ZEND framework and is distributed under the Open Source Initiative.
Learn More
How do I find out what eCommerce platform a site is using?
There are a couple different ways to determine this-- if you are technically savvy you can right click on an e-commerce page (either catalog, checkout page, etc) and look at the source code.
Learn More
How do I start an eCommerce business?
The most important thing to consider is your competitive advantage over others that may compete for the same type of eCommerce store. Low barriers to entry is both a pro and con to eCommerce.
Learn More
What is an eCommerce platform?
An eCommerce platform is software that online businesses use to build functions needed to conduct business. The platform may be as simple as a catalog and shopping cart, but traditionally "platform" refers to a more robust set of tools and services.
Learn More
What is the difference between eCommerce and eBusiness?
Because people like to define these terms to suit their purposes, there are many different definitions of eBusiness and eCommerce. We define eBusiness as completing primary business functions online.
Learn More
How much does a digital strategy cost?
Here is a short answer: Digital strategy can be created internally or externally (with the help of outside partners). Internally, depending on how big your organization is and how transformative your strategy is, the costs could vary greatly.
Learn More