Skip to content
Article

3 Reasons to Fulfill the Destiny of Your Website and CRM System

Does your organization use a Customer Relationship Management (CRM) system? One like Salesforce, for example? If so, you may be wondering whether it’s worth it to integrate that platform with your new website.

Doing so does add to the technical complexity of your web development project. It also ties you to the software you’re already using. But, let’s assume you don’t have any immediate plans to change to a different CRM. If that’s the case, it’s a good idea to use as many tools as you can on your new website. They can be as intricate as a custom app that integrates contact data with website forms. Or they could be as simple as a plug-in. Whatever elevates your website, you should use.

You can do some of the same things without coding your website to connect to the CRM. But, it’s smarter to make them work together. Here are three of the biggest reasons why.

#1 Easily Maintain a Single Contact Management Solution

Your website can help you gather new customers and contacts. It can also help you to further relationships you already have with those in your network. You could keep them organized in separate lists or databases. Or, you could maintain a single CRM solution.
 
If you’re going to war, one versus many isn’t an ideal situation (unless you’re Jon Snow). In this case, one solution is all you need and far less work. It’s easier and more cost-effective to maintain. Sure, it’s possible to translate contacts from one platform to another. But, there are better ways to spend your time. Connecting your CRM to your website allows data to move from Point A to Point B with ease. No extra, unnecessary steps involved.

#2 Better Data Accuracy for Contacts and Customers

Moving customer contact data between different platforms opens the door to many problems. Beyond draining time and resources, it also invites errors into the process. Phone numbers and email addresses are being typed or converted from one kind of entry to another. Issues can and will arise, no matter how careful you are.
 
By turning your website and CRM platform into one entity, you make all your data more accurate. That has real-world implications. This can be especially helpful to sales reps or customer service personnel. They often need up-to-date details of prior interactions at their fingertips. Combining your website and CRM platform makes providing that sales tool possible. You can adjust your CRM records in real-time. Therefore, you don’t have to worry about losing conversions or missing time-sensitive opportunities. You can cross that stress right off your list.

#3 More Revenue for Your Organization

If you are already using Salesforce or another CRM, it’s because you want to gain revenue and save money. Your website should contribute to these goals rather than pull you away from them.
 
A strong CRM system will help you with a wide variety of tasks. You’ll be able to identify more sales opportunities. Relationships with existing clients and customers will have room to grow. And you’ll close more business at higher margins. You can use parts of your website as an extension of the CRM software. This allows for better data and stronger reporting. The end result will be more revenue for your company or organization. This makes both your website and your CRM system more valuable. United as one, they are stronger than they would be as independent entities.

Get More From Your Website and Your CRM

The website/CRM relationship is a special thing. Getting access to real-time information in a more usable format is the real beauty of it all. Isn’t that what good web development is all about? Of course it is. Are you looking to make your organization more efficient, online and off? Contact the web design and programming team at Atlantic BT today. See how we can help.

 

The Atlantic BT Manifesto

The Ultimate Guide To Planning A Complex Web Project

Insights

Atlantic BT's Insights

We’re sharing the latest concepts in tech, design, and software development. Learn more about our findings.

Questions & Answers

How much does custom eCommerce cost?

A custom eCommerce store could cost anywhere from $12,000/year to millions. Variable factors include the amount of custom features, the complexity of design, setup investments, training, and maintenance. Check out how to determine the cost of a custom eCommerce store.

Learn More about How much does custom eCommerce cost?
What is the best web development framework?
Many people commonly ask “what is a framework in web development?” Web development frameworks can easily be confused with web development tools, languages, or parts of the web development stack (like .NET, PHP, JavaScript, or Ruby).
Learn More about What is the best web development framework?
What is the best programming language for web development?
If there was one “best” programming language, then everything else would be obsolete. The reality is that there are so many different programming languages because there is no “best” language for any situation.
Learn More about What is the best programming language for web development?
How much does web development cost?
Web development can vary from a few hundred to millions of dollars depending on what is needed. You may simply need some changes to something that already exists, or you'd like to build a large or complex application.
Learn More about How much does web development cost?
What is web design and development?
People often lump web design and development together, so what's the difference? As the Internet has evolved, the skills required to produce a high quality website or web application have changed.
Learn More about What is web design and development?
What is JavaScript used for in web development?
Historically speaking, JavaScript was only commonly but sparingly used in web development. The multiple browsers in use at the time each supported different versions of JavaScript and were slow to render more complex Javascript.
Learn More about What is JavaScript used for in web development?
What is React web development?
React is a popular JavaScript library. It is primarily used for building interactive user interfaces (UI).
Learn More about What is React web development?