How do I find out what eCommerce platform a site is using?
There are a couple different ways to determine this– if you are technically savvy you can right click on an e-commerce page (either catalog, checkout page, etc) and look at the source code.
On many platforms you will find hints in the source code that will give you an idea what the site is running.
You can also look at the DNS/hosting information which would help figure out if the commerce solution is hosted/SaaS. Use InterNIC and enter the domain name. The results will return the nameservers which could point you in the right direction. If all that sleuthing seems too difficult, there’s an easier way. Try, Built With. It’s generally pretty reliable, as long as the system you're looking up isn’t custom/proprietary.
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There are two strategies to build eCommerce into your existing Wordpress site. First, you need to figure out if you need a complete eCommerce platform (ie. you need to sell many products, complex products, integration into other systems, etc.). The reason this matters is there are many eCommerce plugins for Wordpress with limited functionalities.
An eCommerce platform is software that online businesses use to build functions needed to conduct business. The platform may be as simple as a catalog and shopping cart, but traditionally "platform" refers to a more robust set of tools and services.