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How do I improve my digital strategy?

The first step to improving your digital strategy is understanding what’s not working with your current digital strategy. Are you not hitting your new customer acquisition goals? Revenue by customer?

The list is unlimited, but if you don’t know what part of your strategy you’re missing on, you can’t possibly fix it.

When you put together your digital strategy, you should establish a set of KPI’s (key performance indicators) you use to track the performance of your organization and specifically your digital strategy. These are derived from the strategy itself (what are you trying to improve?).

Once you have narrowed down the specific areas where your current digital strategy is failing or underperforming, you can start to figure out how to fix it. Find solutions by analyzing competitors, researching case studies, and talking to industry experts. Once you have a good idea what is causing your current strategy to fail, clearly identify the action items required to change your trajectory and the individuals who will be accountable for the results going forward.

Keep in mind, there might be nothing wrong with your strategy. Your issue might also lie in poor execution. Execution is usually more difficult than the actual strategy. If you are struggling with your strategy or execution, give us a call -- we can help.


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Questions & Answers

How much does a digital strategy cost?
Here is a short answer: Digital strategy can be created internally or externally (with the help of outside partners). Internally, depending on how big your organization is and how transformative your strategy is, the costs could vary greatly.
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How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
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How do I avoid digital strategy pitfalls?
Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization. 
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How does digital transformation help blue ocean strategy?
If both blue ocean strategy and digital transformation strategy exist; the blue ocean strategy would be the top level strategy, while digital transformation would be a necessary component of achieving the blue ocean strategy. To fully answer this question, let's first define Blue Ocean Strategy.
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Why is having a digital strategy important?
Digital strategy is important because there are few sectors technology won’t ultimately touch or transform. If your organization isn’t paying attention to digital strategy, you will fall behind and potentially reach a point where you are obsolete relative to competitors.
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What is Digital Transformation Strategy?
One of the interesting things about Digital Transformation is everyone seems to define it a little differently. The reality is that consultants sometimes label a new marketing plan a digital transformation strategy -- it’s not.
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What is Digital Strategy?
Digital strategy, digital marketing strategy, and digital transformation strategy are separate things that often overlap with each other. They are often confused for being the same.
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