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How do I avoid digital strategy pitfalls?

Like any strategy, there are more ways to find pitfalls than success. The first step in planning is to clearly articulate the overall strategy in a way that is easy to understand at all levels of the organization. 

The second step is to break the strategy into S.M.A.R.T. goals -- goals that are Specific, Measurable, Achievable, Realistic, and Time-based. The best digital strategy that is poorly executed will fail. A mediocre digital strategy that is well-executed is more likely to succeed.

We highly recommend outside facilitation with your leadership in planning your digital strategy. Getting out of the office and into a facilitated environment improves both organization and efficiency. Outside facilitators can sometimes see things your team can’t see and can often bring fresh perspectives by seeing the forest and not the trees.

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Questions & Answers

What is web design and development?
People often lump web design and development together, so what's the difference? As the Internet has evolved, the skills required to produce a high quality website or web application have changed.
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What is JavaScript used for in web development?
Historically speaking, JavaScript was only commonly but sparingly used in web development. The multiple browsers in use at the time each supported different versions of JavaScript and were slow to render more complex Javascript.
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What is bootstrap in web development?
Bootstrap is a framework used in front-end development to save time, specifically for mobile-first development. It combines CSS and Javascript templates and libraries to speed up the development process.
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What is front end vs. back end development?
As web development evolved, it separated into logical specialization: front end web development and back end development. While back end development involves the server-side development, front end is the final rendering.
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How much does a digital strategy cost?
Here is a short answer: Digital strategy can be created internally or externally (with the help of outside partners). Internally, depending on how big your organization is and how transformative your strategy is, the costs could vary greatly.
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How do I improve my digital strategy?
The first step to improving your digital strategy is understanding what’s not working with your current digital strategy. Are you not hitting your new customer acquisition goals? Revenue by customer?
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How do I create, organize, and write a digital strategy?
Nearly every time, good execution outperforms good ideas. For the most effective execution, it's essential to have a strong underlying strategy. Try organizing an offsite multi-day retreat with a facilitator.
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