Training company WordPress maintenance and support

Training Industry

Overview

Over the years, we’ve helped Training Industry tackle several challenges. They initially needed a better way to integrate their website with their Learning Management System (Docebo) and their e-commerce store (Shopify). In addition, they found that their training courses lacked a unified presence across systems, and users struggled to find the content they needed.

Most recently, we identified a need to improve the user journey from the moment they land on the homepage. The previous design didn’t effectively tell the comprehensive “Training Industry story” and users weren’t immediately aware of the vast catalog of resources available to them. This created an opportunity to redesign the homepage and navigation to better serve both new and returning visitors.

Project Type

Custom Website

Technology

WordPress

Industry

B2B

Our Process

Company Overview

Training Industry is the most trusted source of information on the business of learning. Since 2004 their headquarters have been in Raleigh, North Carolina, but their website serves as a resource for corporate learning and development professionals worldwide. These resources include original research, market analysis, articles, reference materials, and webinars on best practices, innovative approaches, and training products and services.

The Ask

Training Industry has been a long-term client of Atlantic BT. The partnership began with our team overhauling an early version of their website.. They later sought our help again to develop an integration strategy between their website, their Learning Management System (Docebo), and their ecommerce store (Shopify). They also felt their training courses lacked a unified presence from one system to the next and users had trouble finding the content they needed.

Our WordPress Maintenance & Support Process

Discovery

We have performed several evaluations on the website, stakeholder interviews, and workshops to revamp the information architecture from its original hamburger menu design to a complex mega menu design. We did a workshop

Development

Early on we moved Training Industry’s website from Umbraco to WordPress. We developed a custom-built internal dashboard, allowing them to move away from using a third-party course directory. We also created a user-friendly backend model, making it easy for their employees to organize and share content. The addition of an API from Docebo to WordPress provided the integration they needed to access their data from any of their systems.

Mobile view of the Training Industry website

Design

As part of their maintenance and support contract, we have designed several new marketing, membership, and course templates. Most recently, we redesigned the navigation and home page to help users differentiate Training Industry from its competitors, provide clear context for branded services, and improve wayfinding by logically group related information.

Delight

A gold medal! Training Industry’s website was recognized by the International Marcom Awards, who honor excellence and outstanding achievement in marketing and communications. Since that first website overhaul project, Training Industry has become one of Atlantic BT’s many retainer clients. We provide routine security, accessibility and performance audits and upgrades. We host an annual goals workshop where we define additional objectives necessary to keep Training Industry’s website up to speed with the forward-growth of the company as part of the WordPress maintenance and support partnership.