Quick Tips for Local Search Engine Optimization

About 65% of searches have a local intent. So how do you show up in search results when people are searching locally for what you do?

There are a number of things you can do both on-site and off-site to help stimulate more local traffic. Here are some of the basics you can do to get your started.


  • Make sure your local address is in the footer of your site (on every page)
  • Use local terms wherever possible within your content (ex: San Diego, Hollywood, Wake County)
  • Use your local zip code and/or PO Box on the site
  • Use the <address></address> element
  • Use your local city/state in some page titles
  • Make sure your local area code in on your contact us page
  • Get a country specific domain (ex: .com for the US)


  • Register your website in webmaster tools and set the geo-location
  • Gain local inbound links to your site
  • Register for local business listings in the major search engines
  • Register for other local business listings like Yelp, and Insider Pages
  • Get sponsored on local organization sites (ex: chamber of commerce)
  • Use city or state specific anchor text in your links
  • Use a local hosting company