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Elegant Simplicity

We design software and websites that are clear, inviting, and easy to use. We deeply study your business and your users’ behaviors so we can deliver engaging experiences for software, web, and mobile interfaces.

Learn more about our user experience capabilities and how we do it -- or talk to web expert, and we'll help you figure it all out.

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  • Competitive Analysis
    Benchmark an existing site against its competitors to determine ways it fares better or worse than comparable sites.
  • Tree Tests
    Given an information architecture as derived from a card sort, have various users find selected destinations within the tree and validate groupings by the results of the navigation efforts.
  • Card Sorting
    Determine user expectations regarding information architecture via a collaborative workshop. The purpose of a card sort is to find the natural expected categorization of sub-pages from a representative set of users.
  • Wireframes
    Using low-fidelity imagery (“boxes and arrows”), define a rough layout for a page or screen to establish priority, ordering, grouping, and other broad specifications.
  • Content Audit
    Document all of a site’s pages in a spreadsheet to determine complexity and evaluate current content value.
  • IA Workshops
    In an information architecture workshop, participants brainstorm on post-it notes or index card all of the items for a site (or system). The UX facilitator then goes through and groups related items again, before leading a discussion about the groupings. Each group of items is discussed, and possible titles are brainstormed. If there are any items that are unclear, the facilitator will ask for clarification. At the end of the workshop, all groupings are identified. The site outline should be ready to be created.
  • Information Architecture (IA)
    Build a hierarchical outline of a website’s navigation structure such that all pages are represented in some form. Site outlines help provide a very high-level perspective on a site’s navigation and architecture. When redesigning an existing site, it can be very helpful to create an original and a revised site outline for the purpose of comparing functionality to ensure all necessary pages and components are brought forward into the new design. Clients can see an outline and begin to get a sense of how the site will navigate and how information will be restructured.
  • User Stories
    A user story is a short sentence which encapsulates a need or piece of functionality in the language of the end user. It sums up what the requirement or goal is and the reason for it. It also means requirements are presented in a user-centric way.
  • Usability Testing
    Usability Testing provides the ability to find salient, practical usability issues with a functional system. We observe users performing tasks on a working or prototyped system and analyze the results for insights into aspects that cause users difficulty or lead to confusion. Usability testing can identify a large number of usability issues with a relatively small sample of users.
  • Surveys
    Send out a questionnaire to customers or potential users to gather broad market insight as well as common user goals, preferences, and opinions.
  • Interviews
    Interviews allow us to collect detailed information on user goals, character and workflow. We personally interview users, stakeholders, or target audience members to get detailed information about their experiences and preferences.
  • Participatory Expert Review
    A Participatory Expert Review involves direct interaction and multiple reviewers, combining usability experts with domain experts. The output can look very similar to a traditional expert review, but issues are discovered by both sets of experts. Stakeholders contribute directly to the review process as domain experts.
  • Expert Review
    An expert review's, also commonly known as UX Audit or Heuristic Review, main purpose is to find usability issues based on known and accepted usability standards and practices.
  • Experience Map
    A long-term view of a customer’s interaction with a company or product. Create a high-level scenario for a specific persona and diagram their interactions with your company or product over time. Describe their thoughts, feelings, and actions over time. Split the customer’s experience into ~3-5 phases; describe the phases and provide high-level recommendations.
  • Priority List
    A lightweight way to describe an interface's features and their priorities A priority list is an ordered list of functional or conceptual elements that should be included on a web page. This list, ranked by importance, helps everyone in the design process focus on the solutions that meet the needs of the personas.
  • Page Description Diagram
    On a single page, document all of an interface's features along a spectrum from high to low priority. When used, a page description diagram is created before wireframes to ensure that the interface will not be missing any features. By identifying priority of features, the diagram gives clues as to how to web page might be best laid out.
  • Feature Diagram & Workshop
    Visually document and communicate features, explore interaction concepts for an app or system. With only minimal concern for layout details, create a set of wireframes or sketches that represent the breadth of a site or app’s features. Goal of the exercise is to determine and outline the feature requirements for the user interface. The feature diagram is coupled with the build out of the necessary wireflows.
  • Persona Development
    Personas are a series of fake users that represent a cross-section of user goals and actions. The goal in creating a set of personas is to cover the breadth of user needs and the actions they will need to perform in order to satisfy those needs. The personas will serve as a reference point throughout the design, so making them identifiable and realistic is helpful. Details that may not seem immediately relevant can help in subtle ways to focus the design and visualize user needs early in the process. Using personas to specify user goals and the actions used to meet those broader goals takes the place of creating separate, uncontextualized user “epics” and stories.

How We Do It

We take the time to deeply understand end-user behavior so we can deliver an engaging experience that creates results.

Some of the highlights of our unique user experience approach include:

  • Site Analysis to identify what works and what needs improvement
  • Diary studies to understand what your customers think of your site over time
  • Focus groups to help us learn what potential users really want out of your site
  • Traffic review to determine where your customers are spending most of their time
  • User interface software lets us create outlines, wireframes and prototypes so you'll get a visual blueprint for your project
  • Card sorting so we can create the best possible information architecture
  • Analytics training so you're informed on how to monitor your site's progress after launch
  • Heat-maps and recordings to track where your users are clicking and their site histories
  • User scenarios and personas so you can more easily imagine and make decisions about your customers during the development process—and long after the site is complete

We work to organize the universe of content, content types and content hierarchies as well as the relationships between these facets of the organization and its constituents.

Getting Started

We’ve solved more than 1,000 business challenges with hard-working strategic solutions.


We invest in long-term relationships with our clients and create trust through clear communication and transparency. In other words, our clients depend on us to tell them what they need to hear, not simply what they want to hear.

From startups to tech giants and universities, our clients all have one thing in common: business challenges that are best solved by our talented team and our battle-tested processes.

Getting started is easy. Our team of digital strategists love solving problems and making your business better. Give us a call or drop us a line, we'd love to help.

Contact a Specialist

Our Clients

Some of the fine people we have worked with!

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Our Work

With over 700 clients, we've developed everything from small brochure sites to large-scale custom software solutions. Our portfolio contains just a sample of our most recent work to demonstrate our varying designs.

View Our Portfolio
  • Mike Schreier

    CEO, RX Sample Solutions

    Our relationship with Atlantic BT is a ‘true partnership’ and I would highly recommend Atlantic BT to anyone.

  • Lamar Heyward

    Web Marketing Manager, LGFCU

    One of my key benefits in partnering with Atlantic BT is their reliability and being able to really depend on them to deliver in a timely manner…

  • Ken Taylor

    COO, Training Industry, Inc.

    The great news about the relationship we have with ABT is that it isn’t about dollars and cents; it’s about ideas and how to get those implemented as quickly as possible… in a fiscally prudent way.

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    Mike Schreier
  • lamar
    Lamar Heyward
  • g_ken-taylor
    Ken Taylor

Let's Talk

Contact Our Uber Smart Specialists and let’s talk about how we can work with you!

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