Toggle navigation

Take a Gulp of Rocket Fuel

Let's face it, digital strategy is hard to get right. We make it easy -- Our experts work closely with you to solve your most difficult technology and marketing challenges to unlock potential you never knew existed.

We can help you solve specific business challenges or take advantage of broader opportunities to make your organization more agile and effective in your market.

Learn more below about our digital strategy capabilities and how we do it, or talk to digital expert and we'll help you figure it all out.

Get in touch

Capabilities

  • Market Analysis
    Using knowledge gained from prior experience and proprietary tools we will develop a market analysis report that shows your position, strengths, weaknesses, and opportunities relative to competition.
  • Promotional Strategy
    We work with you to develop a simple, creative, and effective strategy to convert visitors to customers. We will discuss product/service pricing, branding ideas, target audience, site functionality, site organization, site design, and potential marketing avenues.
  • Digital Business Strategy
    How can your organization best apply its resources to take advantage of digital opportunities? Through the use of our exclusive Client Canvas and other tools, we analyze all facets of your business and identify opportunities to leverage technology to improve operating results.
  • KPI and Goal Development
    Much of the Internet is abuzz over "big data" and the ability to capture, measure, and track nearly everything online. However, that often results in a jumbled mess of numbers and spreadsheets that can be misinterpreted without proper context. We can help you navigate the sea of irrelevant data and focus on distinct Key Performance Indicators (KPIs) that are valuable and actionable.
  • Requirements / RFP Development
    The results of a project are dependent on the quality of the specifications and requirements. Thoughtful planning and detailed requirements documentation will mitigate risk and contain costs. We can help discover and document requirements for your technical project, and can assist in development of your RFP.
  • Digital Business Architecture
    In collaboration our Digital Business Strategy and Architecture teams work with clients to identify technological risks, gaps in planning, and can even facilitate the creation of technology roadmaps that will ensure your organization is building for the future.
  • MVP/Prototype Development
    Most successful outcomes stem from an iterative development process that starts with the concept of a Minimum Viable Product (MVP). This is a set of functional requirements that allows for a basic set of initial goals to be met (test the market, generate cash flow, etc.) while being as conservative as possible with both time and budget. By releasing a product with a minimum set of features your customers (internal or external) can help drive future direction and features.
  • Business Model Analysis
    When considering the development of a new online business or changing an existing business our expertise in analyzing the business model will help save time and money as well as maximize success.
  • Business Growth Strategy
    Growing a business is never an easy task. It takes hard work and keen insights - Do you pursue greater market penetration with current products? Do you branch into an adjacent market or explore alternate channels? Do you develop entirely new products and capabilities? Our data-centric approach helps you decide how to apply your resources most effectively and maximize opportunities.

How We Do It

Not too long ago, digital strategy was simple. Get a website and put something on it. Customers were willing to tolerate a mediocre experience as competitors were all fumbling for a foothold. Today’s competition is fierce, and mistakes in digital strategy will cost you dearly.

Our digital strategy consulting is the perfect confluence of your deep and specialized business knowledge and our online expertise. You know your business. But do you understand every nuance of the shifting digital landscape? We do -- and working together with our clients, we make amazing things happen all the time.

We continuously study the latest trends in all aspects of internet technology. Thanks to our ongoing research across web design, software, mobile, and internet marketing, we are able to offer our clients the most recent and relevant ideas, suggestions and services. Every Atlantic BT solution benefits from the extensive experience and insight of the individuals who work on your project, but our Digital Strategy group analyzes the big picture of trends within your industry to lay out a winning plan. Our experienced analysts will give you and your team the confidence that you’re on the best and fastest path to success.

Getting Started

We’ve solved more than 1,000 business challenges with hard-working strategic solutions.

We invest in long-term relationships with our clients and create trust through clear communication and transparency. In other words, our clients depend on us to tell them what they need to hear, not simply what they want to hear.

From startups to tech giants and universities, our clients all have one thing in common: business challenges that are best solved by our talented team and our battle-tested processes.

Getting started is easy. Our team of digital strategists loves solving problems and making your business better. Give us a call or drop us a line, we'd love to help.

Contact a Specialist

Our Clients

Some of the fine people we have worked with!

  • /content/uploads/2013/12/client_unc.jpg's logo
  • /content/uploads/2013/05/client_TI.jpg's logo
  • /content/uploads/2013/05/client_bcbs.jpg's logo
  • http://www.atlanticbt.com/content/uploads/2013/12/MartinMarietta_logo1.jpg's logo

Our Work

With over 700 clients, we've developed everything from small brochure sites to large-scale custom software solutions. Our portfolio contains just a sample of our most recent work to demonstrate our varying designs.

View Our Portfolio
  • Mike Schreier

    CEO, RX Sample Solutions

    Our relationship with Atlantic BT is a ‘true partnership’ and I would highly recommend Atlantic BT to anyone.

  • Lamar Heyward

    Web Marketing Manager, LGFCU

    One of my key benefits in partnering with Atlantic BT is their reliability and being able to really depend on them to deliver in a timely manner…

  • Ken Taylor

    COO, Training Industry, Inc.

    The great news about the relationship we have with ABT is that it isn’t about dollars and cents; it’s about ideas and how to get those implemented as quickly as possible… in a fiscally prudent way.

  • Screen-Shot-2014-01-09-at-10.23.09-AM
    Mike Schreier
  • lamar
    Lamar Heyward
  • g_ken-taylor
    Ken Taylor

Let's Talk

Contact Our Uber Smart Specialists and let’s talk about how we can work with you!

Solutions Contact

  • This field is for validation purposes and should be left unchanged.