Web Strategy & Consulting

Overview

The new economy driven by the power of the Internet has revolutionized industries overnight and created opportunities for success around every corner. Your business could be the next Ebay® or Amazon® but without an experienced team of professionals to help advise and guide you, your big idea could fizzle.

Web Strategy is a comprehensive multi-phase consulting and development track which will take your businesses marketing strategy from the drawing board to successful implementation—the fastest way, as cost-effectively as possible.

The Atlantic BT Difference

Rocket Fuel Consulting can include the following phases, depending on your unique requirements you may require only some of these services:

• Promotional Strategy Development for New Businesses: We work with you to develop a simple, creative, and effective strategy to convert visitors to customers. We will discuss product/service pricing, branding ideas, target audience, site functionality, site organization, site design, and potential marketing avenues. This typically includes up to 3 consultations and a market analysis.
• Advanced Marketing Plan and Campaign Development for Existing Businesses: This program is designed for established businesses looking develop a better understanding of online market competition and take better take advantage of online promotions/offerings. We work one on one with your team to define opportunities and develop promotional ideas to capitalize on those opportunities. The result is a well defined Online Marketing Plan. Based on the developed marketing plan, we strategically develop a campaign with calculated goals and a clear outline how to achieve them. Campaigns are also design to complement any offline business campaigns as well.
• General Web Development Consulting: Planning to build a custom website that has specific marketing goals? Then be sure to hire one of our marketing experts to oversee your site development and design to ensure your website takes full advantage all the latest search optimization and conversion techniques.
• Market Analysis: Using knowledge gained during the initial consultation and proprietary tools we will develop a report containing an audit of the existing web presence and competitive keyword analysis. The phase includes a consultation to review and discuss the results in the report.
• Conversion Trials: Visitor to customer conversion rates are key in determining viable marketing channels. Conversion trials allow us to measure and analyze real visitor behavior to determine conversion rates and estimated costs per acquisition. Atlantic BT will set up and intensely manage your online marketing campaign in 2-week blocks of time. This campaign will be designed to get you instant exposure to potential customers and will allow us to make many changes throughout the campaign to continually increase its effectiveness.

What you need to know

• Timeline: Most service can be launched or implemented within 1-2 weeks. Actual implementation time depends on a number of factors including the availability of feedback from the client and the overall size and complexity of the project.
• Process: Various marketing options are available and each solution will be tailored to your specific requirements but all successful campaigns utilize this basic process:
  1. Initial Consultation
  2. Research and Analysis
  3. Additional Consulting (as needed)
  4. Development (as needed)
  5. Campaign Management and Tracking
• Customer Responsibilities: The customer is an important part of the development process. As a customer your primary responsibilities include: clearly communicating the basics of your business, providing preliminary goals of your marketing campaign and providing timely payment of invoices.
• Pricing: Is totally dependent on your goals and the time needed to achieve those goals. We offer custom solutions for competitive keyword optimizations or complex websites as well as basic plans for local searches and small websites.
• How to Get Started: Getting started is easy. Contact one of our friendly knowledgeable account representatives today and we will be happy to discuss your goals, possible solutions, pricing, etc.