Creating Engaging Experiences
We take the time to deeply understand end-user behavior so we can deliver an engaging experience that creates results.
Some of the highlights of our unique user experience approach include:
- Site Analysis to identify what works and what needs improvement
- Diary studies to understand what your customers think of your site over time
- Focus groups to help us learn what potential users really want out of your site
- Traffic review to determine where your customers are spending most of their time
- User interface software lets us create outlines, wireframes and prototypes so you'll get a blueprint of your site
- Card sorting so we can create the best possible information architecture
- Analytics training so you're informed on how to monitor your site's progress after launch
- Heat-maps and recordings to track where your users are clicking and their site history
- User scenarios and personas so you know how to think of your customers during the development process—and long after the site is complete
Whether you need one-time UX consulting or an engagement to redesign your software, web or mobile interface we can deliver results.
Ready to get started?
Is your software or website user-friendly? Talk to us about improving your user experience today.
Take an inside look at our innovative UX process
We work to organize the universe of content, content types, content hierarchies and the relationships between these facets of the organization and its constituents.
Step 1
Customer Research
We take the time to gain a full understanding of the needs and behaviors of your audience—so we can build a design that appeals to them.
Step 2
Competitive Analysis
By taking a close look at your competitors, we're better able to see what their site does or does not offer. It's a great strategy to identify how you can gain the competitive edge.
Step 3
Brainstorming Sessions
We'll work with you to sketch out the ideas and interactions that will become the foundation for your new website.
Step 4
Co-Design Workshop
Our UX team will work closely with our design group. That way we can ensure that the items listed on your design worksheet are carried out with the best usability in mind.
Step 5
Wireframes
Before we begin the design and development process, we'll create low-fidelity blueprints of your site. These will help define the paths your users will take as they navigate your site.
Step 6
Copywriting Review
UX partners with our team of strategic copywriters so the message you're delivering is clear, actionable and tells the reader what's in it for them.
Step 7
Site Design & Development
Once we're armed with the right knowledge, we design your site based on the predetermined elements—keeping the satisfaction of your users in mind in every step.
Step 8
Programming Partnership
We work with our programming team to help them build functional requirements for complex web applications and portals.
Step 9
Usability Testing
Once the initial site is designed, we have real users try it out in real time, so we can make sure it's running well before going live. And that reduces potential issues and roadblocks down the line.
Ask us which proven tactics we'd use to improve the overall user experience of your site.
Client Results
Before
The Problem:
Overall the site provided a confusing experience for the two audience types — people trying to find a facility and students looking for course information.
- User frustration
- Poor conversions
- High bounce rate
The client came to Atlantic BT for a complete website redesign.
Technique:
User scenarios and wireframes
Since MicroTek's goal from a UX perspective was to enhance their location search process, we wrote user stories to put ourselves in the mind of their audience. Once we clearly identified the audience types, we built wireframes to map out a more streamlined user experience.
After
Other Services Leveraged:
User Experience Results:
The final project resulted in users who are now able to complete their location search queries easier. The client was thrilled by simplified search process which resulted in higher conversions.
Whether you need one-time UX consulting or an engagement to redesign your software, we or mobile interface — we can deliver results.
Choose from 3 Tiers of UX Packages—or pick only what you need.
Atlantic BT has developed user experience solutions for every size website, application and e-commerce site. Our 3-tiered offering includes a range of options for your next project. Or simply select the services you want:
| Features | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|
| Site Analysis [info]
We review your existing site to see what works and what doesn't. Then we incorporate what we learn into the new site design, so you keep only the elements that make sense.
|
Yes | Yes | Yes |
| Traffic Review [info]
We review and analyze your existing site traffic data to find where your users are spending their time.
Then our SEO and usability experts will identify where users are losing their way.
|
Yes | Yes | Yes |
| Competitor Analysis [info]
We'll thoroughly review your competitor's websites to see what their users are experiencing. This knowledge will ensure your customers aren't missing something great.
|
Yes | Yes | |
| Brainstorming Sessions [info]
We'll work with you to sketch out the ideas and interactions that will become the foundation for
your new website.
|
3 Developers | 4 Developers | 5 Developers |
| Wireframes and Prototypes [info]
Before design and development starts, we'll present wireframes and prototypes to help you see how users will navigate your site.
|
Yes | Yes with PDF report | Yes with interactive demo |
| Google Analytics [info]
We'll install Google Analytics on your new site so we know exactly where users are succeeding and if there are any trouble spots.
|
Yes | Yes | Yes with follow-up post-launch analysis |
| Advanced User Tracking [info]
We'll add mouse-tracking software to generate detailed heat-maps and recordings of what your users are clicking on and their trail of pages and interactions.
|
Yes | ||
| Usability Testing [info]
Once we have an initial design, we test it for efficiency, ease of use and task completions. Real people will identify the road-blocks so they can be worked out before your users see them. Then we'll work with the design team to incorporate what we found in the final version.
|
3 Users | 6 Users | |
|
What's the bottom line? Great user experiences create great results. Ready to get started? |
