Pay Per Click Management
We can create your search ad, target your ad by keyword, geo-graphical area, age group, and launch your campaign across every major search engine in less than a week.
Since advertising costs, market competition and user behaviors can vary day to day you need comprehensive systems to minimize guesswork and measure campaign data to determine results quickly. Atlantic BT can manage the day to day operations as well as track the results of your online campaign over multiple platforms to ensure you get highest return on your investment.
Our Pay Per Click Management Service Includes:
- Google, MSN, and Yahoo Campaign Setup
- Advanced User Behavior and Goal Tracking
- Ad Creative Development
- Extensive Keyword Research
- Day to Day Campaign Optimization, Statistical Analysis, and Monitoring.
- Comprehensive Reporting
Key benchmarks used to measure campaigns success:
- ROI (Return On Investment)
- CPA (Cost Per Acquisition)
- CR (Conversion Rate)
- CTR (Click Thru Rate)
- Quality Traffic Volume
- Bounce Rate
PPC Process
- Initial Consultation: The initial consultation is generally a 15–30 min discussion that covers:
- Your advertising goals
- Explanation of costs associated with PPC advertising
- Insight on what you can expect
- Budget recommendations
- Possible development considerations
- Estimate of PPC Costs: After the initial discussion we normally run a brief report to determine search volume and costs for particular keywords. With this information we can estimate of the cost of the campaign per day ran 100% of the time. This estimate is designed to give you an idea maximum advertising potential. Based on the cost estimate and your goals we will also suggest a budget and an estimated return based on industry averages.
- Account Creation: If you decide use Atlantic BT’s PPC Management Services, a monthly budget is specified and we begin creating your advertising accounts, developing your ad copy, and begin more extensive keyword research.
- Advanced Site Analytics Setup: Once the campaigns have been setup we configure and implement our advanced website tracking system to properly track and measure campaign results.
- Campaign Launch: After the ads have been approved and the tracking has been properly tested we launch the advertising campaign. Within minutes of launching a campaign, ads will begin showing up on of the major search engines. Campaign Management and Tracking: Once the campaign is launched the daily campaign optimization and monitoring begins. Day to day ad costs change and additional data is gathered about every keyword, ad, campaign setting, and website visitor. This information is then reviewed and analyzed each day so adjustments can be made to maximize ROI . At the end of each month we run various reports to summarize trends, activity, costs, and ROI.
- Development Time: Most campaigns can be launched or implemented within 1-2 weeks. Actual implementation time depends on a number of factors including the availability of feedback from the client and the overall size and complexity of the project.
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Budgeting: Advertising budgets should be adjusted/determined based on the performance of the campaign. Atlantic BT makes it easy to evaluate a campaigns success by providing comprehensive reporting that will allow you to easily calculate volume of new enquiries/leads, sales, or subscriptions specifically originating from the PPC campaign. By tracking this information you will be able to easily determine your return on investment.
Tracking the results of a campaign often proves to be a major advantage over other traditional forms of advertising that no data at all.
