SEO for small business
- Is SEO only recommended for large national corporations or can it be effective for small local businesses?
SEO can be for any business or organization, from a small mom and pop store to a Fortune 100 company. With the enormous amount of time people spend online it is paramount to have a well thought-out online marketing strategy.
For the smaller, more localized company it will be much easier to see results in a shorter amount of time, relative to trying to rank nationally. Results are all based on the competition in the market. If you are a local Orlando, FL based company selling solar panels, you have a better chance of ranking for your primary keywords because you are in a niche where the competition is not as fierce. Compare that to a national company looking to sell real estate. It will take much more time, resources and money to see noticeable results because it is much broader and there is a lot more competition.
- April 14, 2009