Budget for online marketing

What % of my marketing budget should I allocate for online marketing?

It depends. Every market is different and certain strategies work better than others. If you are a local pizza shop, it may be worth it to send out paper flyers with coupons. However if you are in a business where your target market is searching online for your products or service, than it is best to have a good amount of your budget focused on your online marketing. The great thing with online marketing is it is trackable and refineable. You can try a number of different online marketing outlets and track their success with things like web analytics, coupon codes, web referrals, etc.

April 14, 2009

Categories: Internet Marketing

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