Pipco AC
Pipco Air Conditioning and Heating Company, Inc. is a family-owned business that has been in operation for over 45 years. They are well-known in Baltimore and have worked hard to build strong brand equity and a reputation of outstanding customer service. They specialize in heating and cooling systems installation, repair, service and maintenance plans for residential and commercial accounts.
Although Pipco has been advertising consecutively with WBAL Radio for over 15 years, their radio ads were driving listeners to an underutilized website. The site was cumbersome to navigate and neither represented the level of service Pipco provided nor offered a simple way to convert visitors into customers. Effectively, Pipco’s website was a dead-end to potential customers.
Hearst-Radio Digital Marketing and Atlantic BT developed a comprehensive solution that leveraged Pipco’s existing radio marketing with a search engine marketing campaign to maximize results. The first step of the new campaign was a complete overhaul of the website’s design – fresh, easy to navigate and informative for visitors. A contact form was placed on each page to encourage visitors to talk to a Pipco expert.
Once Pipco’s new website launched, they immediately began converting business brought in via their web presence and radio campaigns. The traffic they were driving to their site from both avenues now led to a well constructed, user-friendly resource center building upon Pipco’s existing brand and credibility. Due to the search engine marketing efforts, Pipco began ranking on the first page of Google for their main keywords, driving more and more traffic to their new website within the first month. The results have been staggering. Pipco’s lead generation from the website has increased over 1000% with many leads for complete HVAC replacement, which average over $5,000 per sale.
About our Partners
Atlantic BT has established a partnership with Hearst-Radio Digital Marketing to provide innovative marketing services to mutual clients. This joint endeavor combines Atlantic BT’s expertise in web development and online marketing with Hearst’s traditional broadcast marketing experience to offer higher performing websites with increased traffic. As a result, this partnership offers clients end-to-end strategic analysis and recommendations, both online and off.