Godfrey Group
The Godfrey Group offers a unique group of creative support services and products for trade shows, showrooms, corporate information centers, retail environments and promotional events—and the experience to make it all work. They are uniquely positioned to provide a one-stop point for any promotional need from simple tabletop displays to high tech, sophisticated presentations using video and light effects.
Why they chose us
Godfrey Group showcases an extensive library of tradeshow exhibits and displays on their website and needed a streamlined process to organize this vast multitude of products. They wanted a simplified solution that would enable the user to easily navigate to specific products. Additionally, Godfrey Group wanted to drive more traffic to their website by implementing an effective Internet marketing strategy.
We developed a custom software program that provided Godfrey Group with an exclusive Design Gallery, allowing each user to narrow his or her search query to the particular product or products in which they are interested. In addition to this, the user can save their desired search results to a personalized display library, enabling them to catalog their preferred designs as well as communicate directly with the company. We also implemented extensive search engine optimization tactics and organized a comprehensive pay-per-click campaign that continues to improve their search engine rankings and as a result, drive traffic to their site.