E.J. Kidd & Company
A family owned and operated company, E.J. Kidd & Company has been serving the architectural mouldings and millwork needs of customers throughout the country since 1992. The company specializes in interior archways, interior mouldings and exterior shutters. It is most widely recognized for its production of Archcraft®, an easy to install three-piece archway system. E.J. Kidd & Company is certified by the Architectural Woodwork Institute, ensuring a quality product and peace of mind for all customers.
Why they chose us
E.J. Kidd has been utilizing Atlantic BT’s Internet marketing for several years and its efforts were paying off with increased traffic and high page rankings for each of the three Web sites. However, the sites were outdated and resource intensive to maintain. E.J. Kidd wanted a new design to mimic the detail and beauty of its work, while enhancing user experience. A photo gallery was also requested to showcase the company’s portfolio and wide product offerings.
Atlantic BT conquered the challenge of one design for three web sites by using a gateway approach on the homepage to provide visitors with three options. Each site maintained its own domain name for optimal search engine rankings, while a cohesive design enhanced consistency of the E.J. Kidd brand. We integrated our proprietary ContentOne™ management system on each of the three sites with one administrative interface to maximize efficiency. We also designed custom photo galleries for each site that make use of filters to help visitors find exactly what they need.