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Cost Range: Setup fees start at $499 and monthly maintenance ranges from $150-$1500.
Cost Breakdown: Optimization services vary widely based on the complexity of the website, site content, and the targeted keywords selected.
Below are the three major factors affect the time and cost to properly optimize a website:
- Targeted Keywords — As you can imagine, ranking for keyword “Real Estate” would be much more difficult then ranking for “Raleigh Real Estate”. On flipside ranking for more generic or national terms like “Real Estate” term would generate significantly more traffic and would be much more valuable. Keyword selection can greatly affect the scope of the project and cost.
- Site Complexity and Code Quality — Simple websites can consist of a handful of basic HTML pages. Complex websites can be dependent on 100’s of uniquely coded pages to provide various site functions. The code quality from site to site can also vary tremendously based on skill and experience of the previous / current developer. Both the site complexity and quality of code can affect the time needed to make improvements and therefore affect the costs to implement various optimization techniques.
- Content — The more pages of content you have the more there is to optimize and the more rankings you will get (Content + Optimization = Rankings). Content development and the volume of content can also affect pricing.
Based on these major factors we can determine the time needed to properly optimize your website.
Most optimization plans will be divided in to two phases, the Initial Optimization and Monthly Campaign Management.
Streamlined Optimization Plans:
Atlantic BT offers 2 standard solutions called Traffic Builder and Traffic Builder Pro for customers that are looking for a great optimization solution and have small advertising budgets, simple websites and want to rank for low or moderately competitive keywords. Each comprehensive plan includes a consultation, site evaluation, initial optimization, and campaign management.
- Traffic Builder — $499-setup $149.95/month
- Traffic Builder Pro — $999-setup $299.95/month
Traffic Builder Services Include:
- Keyword Analysis
- Optimization of Site Content
- Extensive Keyword Analysis
- Major Search Engine Site Submission
- Meta-tag Creation
- Source Code Optimization
- Site Development Suggestions
- Search Engine Reports
Traffic Builder:
- Consultation: 2hrs
- Initial Optimization: 6hrs
- Campaign Management 1hr/month
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