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Initial Consultation — The initial consultation is generally a 15-30 min discussion that covers
- Your advertising goals
- Explanation of costs associated with PPC advertising
- Insight on what you can expect
- Budget recommendations
- Possible development considerations
Estimate of PPC Costs — After the initial discussion we normally run a brief report to determine search volume and costs for particular keywords. With this information we can estimate of the cost of the campaign per day ran 100% of the time. This estimate is designed to give you an idea maximum advertising potential. Based on the cost estimate and your goals we will also suggest a budget and an estimated return based on industry averages.
Account Creation — If you decide use Atlantic BT’s PPC Management Services, a monthly budget is specified and we begin creating your advertising accounts, developing your ad copy, and begin more extensive keyword research.
Advanced Site Analytics Setup — Once the campaigns have been setup we configure and implement our advanced website tracking system to properly track and measure campaign results.
Campaign Launch — After the ads have been approved and the tracking has been properly tested we launch the advertising campaign. Within minutes of launching a campaign, ads will begin showing up on of the major search engines.
Campaign Management and Tracking — Once the campaign is launched the daily campaign optimization and monitoring begins. Day to day ad costs change and additional data is gathered about every keyword, ad, campaign setting, and website visitor. This information is then reviewed and analyzed each day so adjustments can be made to maximize ROI . At the end of each month we run various reports to summarize trends, activity, costs, and ROI. Development Time — Most campaigns can be launched or implemented within 1-2 weeks. Actual implementation time depends on a number of factors including the availability of feedback from the client and the overall size and complexity of the project |
