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Cost Range — PPC management services start at $250 /month.
Cost Breakdown — There are 2 separate charges for PPC advertising:
- Cost of Advertising (Direct charge from the advertiser. For example, Google, Yahoo, MSN)
- Atlantic BT Management Fee — This fee is a tiered percentage of your monthly advertising budget.
Budgeting — Advertising budgets should be adjusted / determined based on the performance of the campaign. Atlantic BT makes it easy to evaluate a campaigns success by providing comprehensive reporting that will allow you to easily calculate volume of new enquiries / leads, sales, or subscriptions specifically originating from the PPC campaign. By tracking this information you will be able to easily determine your return on investment.
Tracking the results of a campaign often proves to be a major advantage over other traditional forms of advertising that no data at all.
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