Nonprofit Mobile Strategy

Creating an effective mobile strategy can be a daunting task for over-worked, resource-stretched nonprofits.  
 As I stated in a recent post,  clearly defined mobile strategies are necessary for nonprofits to incorporate into their entire digital strategy to achieve desired goals. 

Our 12 Atlantic BT “Gives Back” Grant semi-finalists have varied needs, programs, and goals.  Each nonprofit will approach a mobile strategy differently.  

The following framework can be used to begin a nonprofit mobile strategy:

• Create strategic plan with well defined priorities
• Research & gain new vendor relationships
• Make new staff assignments
• Acquire senior staff support
• Incorporate into budget 

Drill down further for each organizational area:

• Identify mobile needs & business goals 
•  Which systems are currently being used?
• Identify mobile elements that augment existing campaigns/programs
• Select key staff & communicate mobile development processes, work-flows, & best practices
• Train & enable content managers