Cornucopia Cancer Support Center
Durham, NC
It’s likely many people haven’t heard of Cornucopia Cancer Support Center. A small, grassroots Durham-based nonprofit 
who’s mission is:
“To be a place where anyone touched by cancer can find support and resources to live life to the fullest”
Cornucopia has traditionally provided programs and accomplished it’s mission through geographically specific items like individual and group support groups, hard copy resource library, therapeutic massage, yoga classes and other spiritually focused services.
However they realized these programs and services would limit those they helped to a small area, leaving many in rural and outlying areas of North Carolina, and beyond, unable to access needed support.
That Cancer Show
In April 2012, Cornucopia was provided with an opportunity, through the generous offering and partnership with Curtis Media, to host “That Cancer Show” a weekly service enabling those touched by cancer to “Tune In. Call In. Share Your Journey.”
The show airs on Sundays from 8-9 pm on WPTF 680 AM & WSJS 600 AM with a call-in number: 919.860.9783
Early response to the show and traffic to Cornucopia’s site landing page about the show has been tremendous.
However, with a small, resource-strapped staff and budget, Cornucopia is concerned about the ability to fund the program long-term. Additionally, they realize the need to alert more people about the show, make it accessible in multiple channels, create a brand and social engagement presence and develop a strong following to encourage sponsor underwriting and support.
The ultimate goal? To provide more support to those affected by cancer.
How would Atlantic BT’s mobile grant help?
Like most small nonprofits, Cornucopia Cancer Support Center has not invested in new web technology recently and a volunteer manages their site. They also haven’t established a full strategy to best utilize the web or social media to most effectively promote “That Cancer Show” and engage the audience to help this new program reach the potentially thousands of those affected by cancer in the Southeast.
If Cornucopia were to win the Atlantic BT $25,000 mobile grant, a branded stand alone site would be created for “That Cancer Show”. Our User Experience (UX) and marketing professionals would help determine the different audiences and different ways a potential user would engage with this new site, then work with our design and development teams to create a responsive website that would automatically render to whichever size device – desktop, tablet, or smartphone – a user was visiting from. Because it would be built as a responsive website, there would not be two separate sets of content to keep up with, keeping messaging consistent, clear and staff maintenance low.
The $25,000 grant would also be used to develop a strategic marketing plan for “That Cancer Show” that would accomplish the goal of helping more people find the site and utilize the radio show program. By doing so, Cornucopia would help more people gain knowledge, engage with others who are dealing with similar situations and feel less isolated in their particular situation. By providing a solid search optimization and social media strategy, coupled with developing a stand-alone responsive website for this new program and brand – Atlantic BT’s mobile grant would help Cornucopia serve potentially thousands more individuals across the Country touched by cancer.
And that would be a GREAT thing.