Cat Adoption Team
Portland, OR
Cat Adoption Team is the only organization dedicated solely to helping homeless cats in dog-centric Portland, OR. Like most every smaller nonprofit under 5 Million per year in budget, staff is lean and wear’s many hats. CAT needs to find new ways to grow their support base, particularly with younger, mobile-obsessed community members.
As CAT’s Kathy Covey explains:
“We stumble in our attempts to engage younger animal lovers to share CAT with friends, to encourage donations and volunteerism, and to visit the shelter……” This mobile grant could launch successful peer to peer fundraising, pique interest in volunteerism and adoptions, and introduce CAT to the younger generations who are cat lovers.”
After chatting with Kathy to determine the various fundraising, marketing and services programs CAT administers, it was obvious our mobile contest and $25,000 grant could help support CAT’s mission in numerous ways, including:
1. Mobilizing donation pages, making it easier for anyone to donate online.
2. Create a mobile interface for the annual run/walk event, CatNip, making the event more successful with the ability to easily register, fundraising and thank donors from the ease of a smartphone.
3. Making the online browsing of cats and kittens from mobile devices seamless to encourage more adoptions
4. Increasing the number of people able to find, book and recommend CAT’s spay/neuter hospital services via mobile devices to increase the number of services sold.
5. Grow awareness and sales success of CAT’s recently opened thrift shop, CAT Thrift Store. Young adults looking to buy items at a steal has grown considerably over the last couple of years. A mobile optimized site will increase rankings while searching via mobile web. Other mobile engagement would include the ability to sign up for the e-newsletter via mobile, follow the stores social media channels and view photos of new arrivals. These enhancements to the site, along with our marketing strategy would provide tremendous growth opportunities in both patrons, as well as new CAT volunteers and supporters.
CAT Thrift Store
After discussing the various options our mobile contest and $25,000 mobile grant would best benefit Cat Adoption Team, it was determined that CAT’s Thrift Store would see the greatest impact from a mobile user perspective. Additionally, since thrift stores attract a larger audience than just those affiliated with CAT, establishing a mobile plan to engage with the thrift store audience and work to eventually evolve them to CAT lovers would fill the need of growing the population who know about CAT and the wonderful services and programs they offer – an expressed need in the grant application.
Want to learn more about Cat Adoption Team? Watch their video!