One of the services offered by our User Experience team is what we call an Expert Review. The end result of an Expert Review is an easy-to-digest list of must-fix issues, smaller issues, and positive attributes. In the field of usability, an Expert Review is also called a Heuristic Analysis or Heuristic Review. It’s a [...]
Posts Tagged ‘UX’
Think Like An Internet Marketer: Silver Bullets And Barking Dogs
28 Jan , 2012
Perfection isn’t a sustainable Internet marketing strategy. Speed, being data-centric and listening more than you talk work better.
Brewing Up a Website: How Making Beer is Like Designing a Website
10 Nov , 2011
You’re thinking one of two things: “How on Earth can you compare brewing beer to building a website?” Or, “oh no, not another analogy!” Either way, stay with me here. Comparing brewing beer to making a website may not be as far-fetched as one might assume. It’s no secret, I love beer. When I’m not [...]
One Web Page is Better Than None
12 Jan , 2011
When I tell people I work at a web design company, they often respond with “I really need a website for my _____.” More often than not, they should have said “I really need a web page.” This weekend, I came across a tumblelog called “Never said about restaurant websites“. In Raleigh, we have a [...]
Set Your User’s Goals
3 Jan , 2011
Part and parcel to the user experience discipline (and any discipline involved in website creation) is establishing user goals. If visitors have come to your site then you can be sure that they’re looking to accomplish something, be it gathering information, contributing to a community, or ordering one of your products. Clearly defining your user’s [...]