We've Always Got Something to Say.

Read our thoughts on what's happening in the industry.

Posts Tagged ‘usability’

Two User Experience Tools We Love

21 Dec , 2010

by Patrick Doran

When the Atlantic BT User Experience team gets involved in a project, we’re presented with a great opportunity to tell a website’s story.  With the help of our clients, we tell it with outlines, content maps, user stories, wireframes and more. By telling most of the story up front, we allow the designers and developers [...]

Read More

I Need Your Opinion! Social Validation Applied to E-Commerce

1 Feb , 2010

by Mark Riggan

No matter what we may think of the situation, we are (for the most part) all conformists. As a whole, we act upon what others do. We use social validation as a means to fit in with others around us. You can see evidence of this in areas of education, business, and yes…even the Internet. [...]

Read More

6 Things Video Games Can Teach Us About Web Usability

13 Nov , 2009

by Mark Riggan

Those who think video games are not educational, this post is for you. Not only can video games be an enjoyable experience, they can teach us many things. Websites and video games often use similar concepts about usability in order to achieve an amazing end-product. I’ve come up with 6 essential concepts that video games [...]

Read More

Don’t Blink! You’ve Got 50ms to Impress Me

22 Oct , 2009

by Mark Riggan

Internet users have little patience when browsing websites. More often than not, users are on a mission and are determined to find specific information. You [as a company] get one chance to impress your targeted audience with your design. Based off of previous studies, users can judge your website in as little as 50 milliseconds! [...]

Read More

Hierarchy of Consumer Needs for a Product

7 Oct , 2009

by Mark Riggan

Have you ever wanted something that you don’t necessarily need? I’ll admit, I’m guilty on numerous instances. Now for the real kicker: when you actually broke down and bought that product you had been dying to have, how long did it take you to realize that it didn’t meet all of your expectations? Fact is, [...]

Read More

In a Nutshell

Since 1998, Atlantic BT has been a full service web development company that offers the tools, resources and services to get your business moving. We focus on combining new ideas, specific requirements, and years of experience into high-quality, results-oriented web solutions for small to medium sized businesses. If you want the best website possible that generates real results, let's get started.

Atlantic Business Technologies, Inc.
4509 Creedmoor Road, 3rd Floor
Raleigh, North Carolina 27612
  • Pinnacle Business Award Winner
  • Triangle Business Journal's Top 40 Under 40
  • Yahoo Search Marketing Ambassador
  • Google Adwords Qualified Company