By the normal definition of employment Google has over 20,000 employees worldwide, but by another definition their ranks probably reach the hundreds of thousands. If you run an online business and use pay-per-click (PPC) advertising you might be working for Google and just haven’t realized it yet. There are many businesses who find themselves in [...]
Posts Tagged ‘ROI’
Traffic, Conversions and ROI
20 Apr , 2009
Its common when talking to customers that the lines between traffic, conversions, and actual return on investment are blurred in their mind and we work to carefully decouple these pieces and explain each one in detail. So what are these pieces and why is each important? Traffic — traffic is certainly an element of online [...]
Deciding your online marketing budget based on potential ROI
16 Feb , 2009
Online marketing with pay per click or search engine optimization provides highly targeted traffic at a lower cost than traditional media. Determining the percentage of profit dedicated to marketing is an essential first step. Working backwards from a percentage of profit margin dedicated to marketing allows an online marketer to determine the value of each [...]