Atlantic BT Internet Marketing Director Martin Shares personal Search Engine Optimization (SEO) secrets ant esy to implement tips learned from more than twelve years of content marketing experience, training with leading SEO Experts and experience of running multimillion dollar ecommerce web sites.
Posts Tagged ‘ppc’
Google Good or Evil Part II
4 Nov , 2011
Google caused a stir in the Internet a couple weeks ago. Google announced that they would encrypt the search sessions of users signed into Google accounts (also called SSL or secure socket layer encryption.) Why would Google do this? That’s a great question. This question is creating heated Is Google Good Or Evil debates all [...]
Pay Per Click Management for Companies | 3 questions to ask when seeking help
6 Oct , 2010
Good “pay per click” management is difficult to find, and even more difficult to understand. So when should you make the investment into this new and potentially extremely profitable service? What is “pay per click”? “Pay per click” is an advertising service where you only pay for your advertisement if a customer clicks on the [...]
Are You Working for Google?
14 May , 2009
By the normal definition of employment Google has over 20,000 employees worldwide, but by another definition their ranks probably reach the hundreds of thousands. If you run an online business and use pay-per-click (PPC) advertising you might be working for Google and just haven’t realized it yet. There are many businesses who find themselves in [...]
Getting Caught in the Pay-Per-Click Trap
14 May , 2009
Recently Mark Thompson wrote a post on Search Engine Optimization vs Pay Per Click Marketing and which marketing strategy is more effective. This post is focused more on pay-per-click marketing and something we call the “PPC Trap.” Here’s how the PPC trap works: A business jumps into online advertising by bidding on a few keywords on [...]