By the normal definition of employment Google has over 20,000 employees worldwide, but by another definition their ranks probably reach the hundreds of thousands. If you run an online business and use pay-per-click (PPC) advertising you might be working for Google and just haven’t realized it yet. There are many businesses who find themselves in [...]
Posts Tagged ‘ppc’
Getting Caught in the Pay-Per-Click Trap
14 May , 2009
Recently Mark Thompson wrote a post on Search Engine Optimization vs Pay Per Click Marketing and which marketing strategy is more effective. This post is focused more on pay-per-click marketing and something we call the “PPC Trap.” Here’s how the PPC trap works: A business jumps into online advertising by bidding on a few keywords on [...]
Search Engine Optimization or Pay Per Click Marketing?
20 Apr , 2009
The days of bidding twenty cents on a competitive keyword and receiving traffic are over. Now with average cost per click on Google costing several dollars the value of a visitor is exponentially more than in years past. Since pay per click advertising is an auction based model where higher bids receive better placement and [...]
Search Engine Optimization or Pay Per Click Marketing?
10 Feb , 2009
The days of bidding twenty cents on a competitive keyword and receiving traffic are over. Now with average cost per click on Google costing several dollars the value of a visitor is exponentially more than in years past. Since pay per click advertising is an auction based model where higher bids receive better placement and [...]