By the normal definition of employment Google has over 20,000 employees worldwide, but by another definition their ranks probably reach the hundreds of thousands. If you run an online business and use pay-per-click (PPC) advertising you might be working for Google and just haven’t realized it yet. There are many businesses who find themselves in [...]
Posts Tagged ‘ppc trap’
Getting Caught in the Pay-Per-Click Trap
14 May , 2009
Recently Mark Thompson wrote a post on Search Engine Optimization vs Pay Per Click Marketing and which marketing strategy is more effective. This post is focused more on pay-per-click marketing and something we call the “PPC Trap.” Here’s how the PPC trap works: A business jumps into online advertising by bidding on a few keywords on [...]