Recently Mark Thompson wrote a post on Search Engine Optimization vs Pay Per Click Marketing and which marketing strategy is more effective. This post is focused more on pay-per-click marketing and something we call the “PPC Trap.” Here’s how the PPC trap works: A business jumps into online advertising by bidding on a few keywords on [...]
Posts Tagged ‘Pay Per Click’
Search Engine Optimization or Pay Per Click Marketing?
10 Feb , 2009
The days of bidding twenty cents on a competitive keyword and receiving traffic are over. Now with average cost per click on Google costing several dollars the value of a visitor is exponentially more than in years past. Since pay per click advertising is an auction based model where higher bids receive better placement and [...]