After determining a site’s navigation, or information architecture (IA), it should be put to the test with your users. Brainstorming and card sorting can help determine and validate the main levels. But, with deeper menus, it is worth considering a tree test. A tree test is a method where users are asked to find something [...]
Posts Tagged ‘navigation’
Guide to eCommerce: Usability, Upsell, Cross-sell, & Conversions – Part I
5 Aug , 2009
by Mark Thompson
When a user gets to your site, they want the ability to find exactly what they are looking for in seconds. If the user is just browsing, it is important to have your products categorized in a well, thought-out manner. If you make it difficult for a user to navigate your site, you can almost [...]
Tags: conversions, cross-sell, ecommerce, navigation, products, shopping cart, upsell, usability
Posted in: E-commerce
Comments: 0
Posted in: E-commerce
Comments: 0
How to Diagnose Website Indexing Issues
16 Jun , 2009
by Mark Thompson
It is amazing how many times I get asked questions like, “Why can’t I find my website when I search my company name?” or “Why is Google not finding all of the pages on my site?.” So I thought I would write a post that explains reasons why you may have issues with your website [...]
Tags: CMS, google, how-to, indexing, navigation, penalty, robots, search engines
Posted in: Search Engine Marketing/Optimization
Comments: 0
Posted in: Search Engine Marketing/Optimization
Comments: 0