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Posts Tagged ‘functionality’

Hierarchy of Consumer Needs for a Product

7 Oct , 2009

by Mark Riggan

Have you ever wanted something that you don’t necessarily need? I’ll admit, I’m guilty on numerous instances. Now for the real kicker: when you actually broke down and bought that product you had been dying to have, how long did it take you to realize that it didn’t meet all of your expectations? Fact is, [...]

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