In part 4 of the Guide to E-Commerce we will look at other ways you can drum up business, other than search engine traffic.
Posts Tagged ‘ecommerce’
Guide to eCommerce: Usability, Upsell, Cross-sell, & Conversions – Part III
11 Aug , 2009
With the use of an analytics program like Google Analytics, you can review visitor statistics to determine a great deal of how your site is being accessed and review entry and exit points. In many cases, you would be surprised to find out how one little issue in the buying cycle can me significant loss [...]
Guide to eCommerce: Usability, Upsell, Cross-sell, & Conversions – Part II
6 Aug , 2009
Once a potential customer has reached your website, the way you display your products and information can help increase your conversions. Your end goal should be first and foremost for your visitor to purchase a product, but also provide options to upgrade their order by purchasing a product that costs more or add-on by purchasing [...]