We've Always Got Something to Say.
Read our thoughts on what's happening in the industry.

Posts Tagged ‘branding’

Branding and the Internet – Is There a Soul in the Machine?

4 Dec , 2012

by Martin W. Smith

Is the Internet a source of branding or an amplifier, a large, lie detecting amplifier? The answer to that question has many Internet marketing implications.

Read More

Is Branding An Artifact Of The Past?

23 Jul , 2012

by Martin W. Smith

Sense Worldwide’s Strategy Director Brian Millar set off a controversy on Fast Company with his assertion brands and branding are artifacts of the past. This post includes links to Brian’s original post and Marty’s slightly modified notes from his posts to Curation Revolution on Scoop.it last week.

Read More