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Posts Tagged ‘Atlantic BT’

The CoSoMo Manifesto

8 May , 2013

by Martin W. Smith

Our Connected, Social & Mobile revolution moves sand under our Internet marketing feet twenty years+ after Cluetrain’s Manifesto, time for a new manifesto.

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Creating Daily Key Performance Indicators

7 May , 2013

by Martin W. Smith

Best way to understand web metrics is drown a little. This post throws readers in the deep end with some instructions on how to swim and surf web KPIs.

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Scoopit and the Lean Content Movement

26 Apr , 2013

by Martin W. Smith

Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create “lean content”? Read on.

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Ten E-commerce Storytelling Tips

11 Apr , 2013

by Martin W. Smith

If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips.

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Tina Fey’s Improv Lesson In Content Marketing – Atlantic BT

2 Apr , 2013

by Martin W. Smith

Tiny Fey’s hilarious improv with James Lipton (video) shows how content marketing and Improv’s rules have much in common like always start with agreement.

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