Google caused a stir in the Internet a couple weeks ago. Google announced that they would encrypt the search sessions of users signed into Google accounts (also called SSL or secure socket layer encryption.) Why would Google do this? That’s a great question. This question is creating heated Is Google Good Or Evil debates all [...]
Posts Tagged ‘analytics’
Web Analytics – Why The Math Always Wins
27 Oct , 2011
The Math Always wins is an important Internet marketing concept. This post is about how The Math Always wins visited Atlantic BT’s Director of Marketing long before there was an Internet.
Key Performance Indicators Every Website Should Track
9 Oct , 2009
No matter what type of website you create, you should always monitor your website statistics. You can gain a wealth of knowledge about your site traffic, just by looking at a few key performance indicators (KPIs). Every sites KPIs will be a little bit different and certain data will be more important than others, however [...]
Guide to eCommerce: Usability, Upsell, Cross-sell, & Conversions – Part III
11 Aug , 2009
With the use of an analytics program like Google Analytics, you can review visitor statistics to determine a great deal of how your site is being accessed and review entry and exit points. In many cases, you would be surprised to find out how one little issue in the buying cycle can me significant loss [...]
Google Local Business Listings Now Have Analytics
5 Jun , 2009
Google now incorporates local business listings on two levels: local-based searches and broad-based searches. Because of these new methods it is extremely important to have a complete and detailed local business profile. Similar to Google’s algorithm for ranking websites in the organic SERPs, there are a number of local search ranking factors that contribute to [...]