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April 29 , 2009

The Power of Search Engine Optimization in the News

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Everyone in the 21st century probably realizes just how important proper SEO is for your website and business.  Here at Atlantic BT it’s one of the things we deal with on a daily basis and pride ourselves on being extremely well versed in.  We have to say, however, that the news that SEO is actually being used in the U.K. as a method to fight terrorism, was a brilliant combination of surprising, and awesome.

According to news:

“Islam is getting a little help from Britain’s Office of Security and Counter-Terrorism, which says it plans to train government-approved groups to “flood the Internet” with “positive” interpretations of that religion in an online fight against radicalization.”

Now is certainly the time to start fighting back against terrorism using unconventional methods.  After the slew of attacks that have taken place over the last 10 years, it’s clear something new, something better needs to happen.  Perhaps this is exactly what is needed.  So exactly how are they planning on utilizing the power of Search Engine Optimization (SEO) to fight back against terrorism?  Glad you asked.  They plan, according to reports:

“..to coach moderate Islamic groups on how to manipulate the Google rankings of their Web sites in order to boost the online profile of moderate voices in the Muslim community, reports The Register, a British online investigative newspaper…It is widely understood that terrorists use the Web to radicalize and recruit the vulnerable and disaffected; search engine optimization, or SEO, training is part of the campaign to counter this…”

Many believe this whole thing might not work at all, but personally, I feel that doing this is a much better idea, and much better alternative to blocking or removing content all together.  You can’t pretend things don’t exist, but you can do your best to out rank the bad, with the good.  Our fingers are crossed for a great result.  Stay tuned to this one…

Mark Thompson

About the Author

Mark earned his BA in Marketing from Le Moyne College located in Syracuse, NY. Since he graduated from college in 2005, he has been working in the internet marketing industry. His expertise consists of Search Engine Optimization, Search Engine Marketing, Pay Per Click Advertising, Blog Marketing, Content Development, Web Analytics, and Social Media Marketing. Mark has also met the requirements to become a Google Adwords Qualified Professional and Yahoo! Ambassador.

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