When it comes to SEO, if you’ve dealt with it at all, at any time, you’ll know that one of the most important aspects is keywords, and keyword density.  What many people do not know, however, is that in order to successfully maximize your SEO you have to walk a very fine line between under, and over using your keywords.  Too few and you don’t get enough traction, too many and the search engines out there might penalize you big time.  So where is that happy medium, and how do you find it?

I just so happened to find an article that addresses that very question, and helps you find that “middle ground” that will help balance things out.  Here are a few tips, according to promotionworld.com, that should keep you away from penalties, but keyword rich:

• Stick to Tradition - “Generally, the ‘safe’ number you’ll see most Internet marketers use falls between 3% and 5%. With a density like that, it’s almost impossible for your content pages to get penalized for keyword stuffing. That’s a pretty big advantage of sticking to the tried-and-tested number; your pages stay relatively safe despite changes in the ranking algorithm, which tend to come pretty often with the search engines.”
• Market and Market Alike – “Aim those analytical applications at the Top 10 pages and see for yourself how much they use keywords. Now, it’s highly likely that you’ll end up with a normal distribution of values instead of a single number when you look at all the search results on Page 1. Just pick the average or the number that’s at the very middle, and you should do fine. “
• The Professional Touch – “Of course, the easiest way to take all the guesswork out of any SEO campaign is to just get a professional marketing company to take care of SEO copywriting for you. Those companies already have their own established methods for finding the keyword density that’s needed to get you to Page 1. And having all those professional copywriters on your side won’t hurt, either.”

For that professional touch, you’re in exactly the right place.  Talk to us here at Atlantic BT.  We’ve been doing this a long, long time and can help you out whatever your needs may be.