The days of just building a website and throwing it up on the web, just doesn’t cut it anymore. You need to market it, optimize it for search engines, and most importantly get visitors to convert to buyers once they get to your site.
Here are some ways you can grab the attention of your visitor and stimulate them to buy.
Simplify The Navigation Path
Make it painfully obvious what you want the visitor to do once they get there. If you are trying to get people to fill out a contact form for a free trial of your product, make it jump out on the homepage that that’s what you want them to do.
Special Offers & Incentives
Make the visitor feel like they are getting a deal. Offering free shipping, free e-book, 20% discount on holiday items, Buy 2 get 1 free, etc… will make consumers believe they are getting a deal.
Make sure that your offers are time sensitive. Giving your visitors the sense of urgency will entice them to convert now, instead of in a week or two.
Know Your Market
Understand what your customers are looking for, and then offer products and services around it. Listen to what your customers are asking for. Pay attention to what people are asking your customer service reps, send out a survey to see what your customers would like to see offered, identify trends in the market for specific products and then market those products more on your site.
Use Web Analytics
The only way to truly know if your website is converting visitors effectively is to implement web analytics on your site. Try using a free analytics program like Google Analytics.
- Bounce Rate: See which pages need to be improved
- Time on Site: Are people not engaged in your site?
- Conversion Rate: Is your contact form optimized?
- Geo-Target: Are you attracting the right type of visitors?
- Keywords: What are people searching to find your site?
Once you understand your target market you can do some A/B testing. Test different landing pages, contact forms, key pages on your site, graphics, calls to actions, etc… You should constantly be testing to find ways to convert more buyers and keep people more engaged with your site.
